Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth.

Transform 94

Transform eCommerce Retail Marketing Automation Platform 94

Martech

MAY 16, 2022

She chose ActiveCampaign, a marketing automation platform that includes email marketing and CRM capabilities. The technology brings together what people think of as email marketing, marketing automation, and CRM,” explained Maria Pergolino, ActiveCampaign’s CMO. “We

Transform 82

Transform CRM Email Marketing Retail 82

Hubspot Marketing

JANUARY 4, 2021

Jake Milstein , CMO at CI Security , told me: "When the pandemic hit, there was a huge spike in registrations and attendance in virtual events that attempted to mimic in-person events. Soon, marketers will be able to go all-in on what will work best without having to test the theory.". Teams and Collaboration.

Market Trends 145

Market Trends Transform CMO Marketing 145

Litmus

OCTOBER 26, 2022

Karelle Gordon (Marketing Director, Education, Fortune Media ) shares that when using personalization , marketers have seen up to an eight times higher return on investment (ROI). . With returns like that, marketers need to put themselves in their customer’s shoes to ensure their experience is relevant. LitmusLive2022.

CRM 94

CRM Email Marketing Finance CMO 94

Martech

MARCH 10, 2023

For most marketing operations teams, that results in five essential roles: Marketing Operations Manager. Oversees the entire marketing operations team and ensures that the team is working towards the overall goals of the company. Marketing Automation Specialist.

Transform 96

Transform Marketing Marketers Marketing Automation Platform 96

Pam Didner

JULY 5, 2020

What is Account-Based Marketing? According to the Clear and Complete Guide to Account-Based Marketing from Engagio , ABM is: “Strategic personalized marketing outreach and engagement with prospects at target accounts using close collaboration between sales and marketing.” Can you do This as a One-Person Team?

Marketing 86

Marketing Marketers Marketing Strategy Marketing Plan 86

Rock Content

JULY 20, 2020

The Do’s and Don’ts of an Email Marketing recipe. How do you integrate email marketing into your content plan without becoming just another piece of bland food in your audience’s inbox? If we think of the CMO as a chef in a restaurant, they will have to find their own, unique recipes.

Email Marketing 72

Email Marketing Food CMO Marketing 72