Marketing Insider Group

SEPTEMBER 2, 2020

CMOs need to develop a strategy that explicitly details how marketing plans to drive growth, target the company’s overall goals, and serve the customer’s needs to produce results. An understanding of customer habits and trends. Customer lifetime value. Customer acquisition cost.

CMO 133

CMO Finance Key Performance Indicator Transform 133

CXL

JULY 21, 2022

What customers think and feel about your brand should be the same wherever they interact with you. Get into the mind of your customer. The first step in an omnichannel marketing plan is to map out the customer journey. Which touchpoints are customers using to interact with you?

Customer 99

Customer Customer Journey Non-Profit Marketing 99

Martech

APRIL 19, 2023

Over the last several years, I’ve written frequently about the lack of CMO engagement in technology strategy and management. I’m now starting to see CMOs actively participating in strategy discussions, working hand in hand with their tech lead to make decisions about what to acquire and what to retire.

CMO 110

CMO Customer Acquisition Transform User-Generated 110

Duct Tape Marketing

MARCH 17, 2023

Louis is a fractional CMO for B2B companies, and mentors startups at MIT. Previously he founded and grew a marketing agency, and pivoted it into a SaaS company, growing it into one of the top three or four companies in its national market before a successful exit. And of Mutiny a marketing AI firm. So hugely successful.

Marketing Strategy 80

Marketing Strategy B2C CMO Marketing 80

Econsultancy

DECEMBER 13, 2021

” Marketing budgets now equate to just 6.4% Gartner’s annual CMO Spend Survey , published in July 2021, has found global marketing budgets now equate to just 6.4% Customer Journey Mapping Best Practice Guide. of revenue. of overall company revenue, down from 11% in 2020.

Advertising 52

Advertising Advertisers Retail Shoppers 52