Martech

JULY 16, 2024

Bespoke metrics: Measures specific calls to action (CTAs) such as calls, inquiries, or other non-sale conversions. Enhancing CMO-CFO collaboration To foster better collaboration with finance, marketing should focus on communicating the financial impact of marketing activities in terms that resonate with the finance team.

Finance 124

Finance Non-Profit Transform CMO 124

Hubspot Marketing

FEBRUARY 25, 2025

DemandGen Report ) 56% of marketers say their biggest hurdles in measuring content success are the difficulty attributing ROI to content efforts and accurately tracking customer journeys. Noel Griffith , CMO of SupplyGem , says that marketers can get ahead of themselves at this stage and to stay vigilant on prospects needs.

Transform 84

Transform Marketing Marketers Gen Z 84

Martech

JULY 22, 2021

Another part of the OOH ecosystem we’re watching is the way in which publishers are generating non-ad content on video OOH displays to entice viewers. Chasing customer-centricity with customer journey analytics solutions. Former Salesforce CMO Buscemi joins Clari Board. Read more here.

CMO 112

CMO Non-Profit Customer Journey Advertisers 112

Martech

APRIL 5, 2022

Given the complexity of today’s customer journey across digital and non-digital channels, this is an enormous challenge. However, the problem with attribution is that both B2B and B2C customer journeys are becoming more complex. The solution will have data at its core. the sale, lead, or conversion).

Customer 109

Customer CMO Customer Journey Non-Profit 109

Marketing Insider Group

SEPTEMBER 2, 2019

As RedPoint Global’s Chief Marketing & Strategy Officer with more than two decades of experience helping companies adopt customer engagement technologies for profitable revenue growth, I’ve experienced the evolution of marketing up-close. And the enterprise will fall short of its potential for profitable revenue growth.

Non-Profit 78

Non-Profit Transform Customer Journey CRM 78

Adobe Experience Cloud Blog

DECEMBER 13, 2016

Among the emerging technologies to keep track of, he mentioned tools that support predictive and intent monitoring, customer journey mapping, and diagnostic measurement. Tyler Lessard , the charismatic CMO of Vidyard , discussed the value of using personalized video content in your account-based marketing strategy.

Thought Leadership 134

Thought Leadership Non-Profit CMO Transform 134

Marketing Insider Group

NOVEMBER 16, 2019

Delivering great customer experiences should be the goal of every department in the business. Build marketing into your company culture and break down silos so every department understands their part to play in the customer journey. The role of the CMO is changing, and it’s no longer all about advertising and brand management.

Customer 111

Customer CMO Marketing Marketers 111