Search Engine Land
JANUARY 22, 2024
And we all know time is money, so your clients (or CMO and CFO) will thank you for that. Customer journey is critical, too For example, let’s say you observe a 5% conversion rate for a 7,000-visitor pool (your average weekly visitor volume). Do they cover at least one (if not two) customer journey stage?
Marketing Insider Group
JUNE 23, 2020
Instead of replacing their chief marketing officer (CMO), they eliminated the role altogether, replacing it with that of a “chief growth officer.” Instead of a customer-focused role (marketing, after all, involves outreach), they focused on a company-focused role (growth – about as self-serving as it gets). Talk about navel-gazing.
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Orbit Media Studios
JANUARY 16, 2024
For our counterpoint, we turn to an actual PR expert who has spent decades helping hundreds of clients win love from the media. Michelle Garrett, PR Consultant and Author of B2B PR That Gets Results “Including a ‘news’ or ‘press’ tab on your site is helpful when you want to engage in media outreach.
Duct Tape Marketing
SEPTEMBER 30, 2022
Karrie is Chief Marketing Officer at Typeform, leading brand strategy, advertising, PR, internal communications, and DEI efforts as well as overseeing the internal creative studio. Questions I ask Karrie Sanderson: [1:12] How did diversity, equality, and inclusion land in the CMO job? [2:06] How do you look at the customer journey?
Moz
JUNE 23, 2020
Andy Crestodina, Co-founder and CMO, Orbit Media. 10:20am – Stream 1 – Great Expectations: The Truth About Digital PR Campaigns. Shannon McGuirk, Head of PR & Content, Aira. 3:10pm – Keynote – The CMO Role Has Been Disrupted: Are You Ready for Your New Boss? Everyone wants to do it, but no one really knows what it is.
Moz
JUNE 23, 2020
Andy Crestodina, Co-founder and CMO, Orbit Media. 10:20am – Stream 1 – Great Expectations: The Truth About Digital PR Campaigns. Shannon McGuirk, Head of PR & Content, Aira. 3:10pm – Keynote – The CMO Role Has Been Disrupted: Are You Ready for Your New Boss? Everyone wants to do it, but no one really knows what it is.
Adobe Experience Cloud Blog
MARCH 16, 2015
It can give you incredible insight into your customers’ likes and dislikes. PR and Comms. Customer Support. The CMO panel featuring: Sanjay Dholakia: CMO of Marketo. Alan Gellman: CMO of Esurance. Engage with Your Customers By Knowing Their Journey. Operations. Product and R&D.
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