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Everyone Loves A Present: 3 Ways to Integrate Gifting into Your Marketing Strategy

Adobe Experience Cloud Blog

As former CMO of a software company, I discovered it was customer engagement. and link to a trial download or an ebook. And gone are the days when gifting meant shipping physical items to customers. Author: Jignesh Shah What’s the most precious and scarce commodity for a marketer? How was your coffee?”

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Demand gen vs. lead gen: Have we reached a final verdict?

Martech

If you are spending money on your brand, — if you are focusing more on brand than generating MQLs directly from ebooks — it means that you are generating demand. Like four years ago, five years ago, I was working with this CMO, and I was building the marketing budget and marketing forecasting for the next year. I’m like, “OK.

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The Litmus Live Events That Got Us Through 2020

Litmus

Which is probably why folks tuned in to hear how Fabio Carneiro uses design systems to plan for change at Booking.com and our own CMO, Melissa Sargeant, talk to other CMOs about leading teams through unexpected challenges. Getting ready to jump ship to a new ESP in 2021? July: Understanding Email Technology and Tactics.

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SEO for B2B: 3 Reasons Why You Can’t Avoid It Anymore

Adobe Experience Cloud Blog

On the initial level, searchers may make very broad requests, such as “shipping companies in the Northeast,” while other users may search for more detailed keywords to meet certain specifications. Some of your initial considerations should include: Keywords: The search terms on each level of decision-making will be different.

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The Top Content Marketing Influencers to Watch in 2022

Marketing Insider Group

From their social media presence, to email nurturing , to their blogs and ebooks, there is endless information within these names. Remember: It’s a cocktail party, not a private conversation” Andy Crestodina — Co-founder and CMO of Orbit Media. These influencers are constantly giving insights into the industry.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

DemandMetric) Image Source: Neal Schaffer Blogging ranks as the third most prevalent content marketing strategy after video and eBooks. Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. SEMrush) 22% drop out of an online shopping session because shipping is too slow.

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50 Newsletter Ideas to Engage and Inspire Your Subscribers

Campaign Monitor

Does your CEO or CMO have a unique point of view that’s perfect to share with your newsletter list? You can share info about things like shipping delays (and why they might happen), nuances about how to use the product in question, and more. An interview with one of your executives. Are you a small business owner who wears many hats?