Duct Tape Marketing

AUGUST 22, 2024

Are You Ready to Be a Fractional CMO? written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I do a solo show exploring the misconceptions surrounding the role of the Fractional CMO.

CMO 84

CMO Customer Journey Transform User-Generated 84

Duct Tape Marketing

AUGUST 22, 2024

Are You Ready to Be a Fractional CMO? written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I do a solo show exploring the misconceptions surrounding the role of the Fractional CMO.

CMO 64

CMO Customer Journey Transform User-Generated 64

Adobe Experience Cloud Blog

APRIL 14, 2016

In fact, CMO Council reports that more than half of senior marketers say that using enriched or personalized content and digital interactions yield higher response and engagement rates. In my opinion, the biggest mistake marketers today make is not tracking key performance indicators back to corporate business objectives.

Direct Mail 91

Direct Mail Thought Leadership Key Performance Indicator Millennials 91

Duct Tape Marketing

JUNE 12, 2024

I think there's a ton of opportunity there, but I almost view that as that's almost like as much a technology as it is a CMO technology, but that's a operational activity. The one that I think goes under discussed or isn't being discussed enough is how consumers, how marketing consumers of content are using ai.

Marketers 89

Marketers Marketing Entertainment eBook 89

Marketing Insider Group

FEBRUARY 5, 2024

DemandMetric) Image Source: Neal Schaffer Blogging ranks as the third most prevalent content marketing strategy after video and eBooks. HubSpot) 80% of bloggers affirm that blogging contributes to significant marketing success. Orbit Media) 90% of businesses employ content marketing tactics like blogging.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

CXL

MAY 27, 2022

For example, a marketing agency creating an ebook on “SEO for beginners” may attract 500 leads, a win for marketing. But how many of these leads are marketing qualified leads (MQLs) and how many are people with no buying authority looking to learn a bit about SEO?

Management 79

Management User-Generated Inbound Marketing CRM 79

Hubspot Marketing

DECEMBER 27, 2024

Without that (hopefully imaginary) group-chat tracking pixel, traditional marketing metrics wont necessarily be of much use. The more we can focus on that, the better well be as marketers. Dawn Keller, CMO for California Pizza Kitchen, recounts a story: Recently, a customer ordered mac and cheese from CPK and just got cheese.

Fashion 95

Fashion Marketers Marketing Entertainment 95