CMO Energy New Technology 
Set Up
SEPTEMBER 17, 2024
Being a CMO is not an easy gig - average tenure continues to be the shortest of any C-suite role. According to Gartner’s 2024 CMO Spend Survey , many marketing leaders struggle with fragmented analytics, making it hard to track ROI accurately across channels. it has become more of a challenge to sort budgets.
The CMO Survey
FEBRUARY 21, 2020
The August 2019 CMO Survey confirms this, with corporate marketers reporting a 27% increase in the implementation of AI and machine learning (ML) in marketing toolkits compared to just six months prior. CMO Survey results suggest that this concern is overblown with only 1.7% The CMO Survey also found that only 1.9%
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Hubspot Marketing
MAY 9, 2022
"We’re moving to a market-based society where everything is going to be ownable, priceable, traceable — everything — and NFTs is just a fancy way to do that and create the marketplace around it," said HubSpot’s CMO Kipp Bodnar on an episode of the Marketing Against the Grain podcast. Are NFTs Worth Your Marketing Investment?
Martech
APRIL 5, 2023
Create or update your strategic plan Whether you have a spreadsheet full of strategy or a bare outline, having a plan can help you allocate time and energy more efficiently. You might even have more leeway with frequency than you realize, says fractional CMO Skip Fidura. “You know every email you send out.
Sales Force: CMO
MARCH 17, 2025
They can focus their time and energy on getting the most out of the conference. New technologies, cutting-edge trends, faster solutions we have to identify whats coming our way, and take action. An agent can greet visitors on an event webpage and help them register and recommend sessions for a personalized agenda.
CMO Network
JULY 10, 2022
A look at how new technology from Microsoft and others are shifting energy away from data entry and toward customer and sales activities. Sales teams need to be efficient and productive to develop relationships with prospects, close deals, and nurture relationships with existing customers.
Hubspot Marketing
MAY 16, 2022
"When you're listening to the news, or you're on Twitter, and people are talking about NFTs and Web 3, it seems really abstract and futuristic and stupid. I get that," says Kipp Bodnar, HubSpot CMO. "A Don't be afraid of long-term bets: Communities don't just appear overnight and take time and energy to build out. "I
Expert insights. Personalized for you.
59 
Let's personalize your content