Marketing Insider Group

JULY 13, 2020

One such firm is IDC and my first interactions with them date back to my time at DEC ( before the launch of my marketing career) while I was a young analyst and consultant. Kathleen recently retired from IDC after a long and distinguished career in marketing, including being a head of marketing and a CMO.

Transform 80

Transform CMO Direct Mail Global Marketing 80

Marketing Insider Group

JUNE 29, 2020

When COVID-19 first started impacting the industry earlier this year, GDS Group took the decision to transform a portfolio of 50+ physical events into digital summits, which required quick decision making and agility to complete the transformation before the digital summit season launched in May.

Transform 97

Transform Thought Leadership CMO Place 97

Set Up

MARCH 19, 2024

When I went to college, I studied marketing because it was the program that allowed me to incorporate both passions. While I started in marketing communications, I realized my real strengths in marketing were in business transformation, change management, and team leadership. And now I have a method.

Transform 105

Transform PR Marketing Marketers 105

Marketing Insider Group

NOVEMBER 15, 2022

As a long-time ITSMA partner I have been privileged to attend the event in-person which showcases a plethora of B2B marketing experts, expert insights and points of view, and cutting edge and innovative research. Like everything else in our world, the global pandemic threw a monkey wrench at in-person events. Time will tell.

Transform 96

Transform Thought Leadership CMO Marketing 96