Adobe Experience Cloud Blog

APRIL 12, 2017

Also, field events provide them with an excuse to pick up the phone and engage them with a valuable offer: Salesperson: “Hey Susie! We’re hosting a luncheon in a couple weeks featuring three CMOs who will be telling stories of how they’ve transformed their marketing organization to increase ROI tenfold!

Thought Leadership 128

Thought Leadership Transform Food Education 128

Adobe Experience Cloud Blog

APRIL 15, 2015

Marketing Transforms. To start, Marketo Chairman and CEO, Phil Fernandez presented a vision for the future that changes the way marketers think about their role in the organization and how the conversation with their customers will change. Engagement Marketing Event Marketing b2b Consumer'

Thought Leadership 134

Thought Leadership Transform Marketing Marketers 134

Adobe Experience Cloud Blog

FEBRUARY 2, 2017

Author: Joe Paone and Vyoma Kapur Account-based marketing is gaining in popularity in large part due to its high potential for improving return on investment (ROI). Couple high ROI with the fact that new technology allows marketers to conduct ABM at scale , and you’ll quickly realize how it can transform your business.

Thought Leadership 131

Thought Leadership CRM Transform Marketing 131

Martech

JULY 28, 2021

Among this BETA group, 86% believe that thought leadership is the way to increase traffic with the organization,” said Rowley. “In In the past year and half we’ve had a strong focus on this, that we’re not advertising for who we are, but give people an open view of what we’re doing in the market.

Food 108

Food Thought Leadership Manufacturing Analytics 108

Marketing Insider Group

NOVEMBER 15, 2022

As a long-time ITSMA partner I have been privileged to attend the event in-person which showcases a plethora of B2B marketing experts, expert insights and points of view, and cutting edge and innovative research. Like everything else in our world, the global pandemic threw a monkey wrench at in-person events. Time will tell.

Transform 96

Transform Thought Leadership CMO Marketing 96

Set Up

MARCH 19, 2024

When I went to college, I studied marketing because it was the program that allowed me to incorporate both passions. While I started in marketing communications, I realized my real strengths in marketing were in business transformation, change management, and team leadership. And now I have a method.

Transform 105

Transform PR Marketing Marketers 105

Martech

JANUARY 20, 2022

Virtual events excel at identifying prospects and their intent to purchase, and bestowing thought leadership. Virtual event “networking.” Making the exhibitor-attendee connection with virtual events. Choosing the right virtual event marketing technology: platform or stack?

Thought Leadership 139

Thought Leadership Marketing Marketers Whitepaper 139

Adobe Experience Cloud Blog

MAY 15, 2015

Building the Ultimate Marketing Machine: Citrix’s Story of Transformation. 85% of B2B marketers say they don’t feel like they are using their marketing automation platform to its full potential. Marketers have to take learning new skills into their own hands to keep up with market demand. Share the pain?

Transform 134

Transform Thought Leadership Marketing Automation Platform Energy 134

Adobe Experience Cloud Blog

JUNE 8, 2017

They not only allow audiences to jump back and forth, and in and out, from mobile devices—like second screen technology or social media sharing—they also have the ability to record and broadcast events of different lengths and from varied platforms. A well-produced event, hybrid or traditional, will draw the right audience.

Millennials 134

Millennials Transform Thought Leadership Event Marketing 134