CMO Health Market Research 
Martech
SEPTEMBER 19, 2024
Left to right: David Cohen, CEO IAB, Kaisy O’Reilly, SVP, CMO, Stuart Weitzman and Jacquelyn Baker, Global CEO Omnicom Commerce Group discuss RMNs at IAB’s Connected Commerce Summit: Retail Reimagined in New York. And there’s a risk in alienating customers, a study by IAB and market research consultancy Alter Agents found.
Set Up
JUNE 16, 2025
As the marketing landscape continues to shift rapidly, Set up is committed to staying on the pulse by speaking with marketers who are helping shape the future of their industries. Every few years, we revisit the Health and Wellness space to track major shifts.
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Sprout Social
NOVEMBER 21, 2019
Be honest: when’s the last time you conducted market research? So much of modern marketing is about taking action and chasing immediate results. And taking the time to do research might not seem like much of a priority. Why is market research so important, anyway? First, let’s define what market research is.
Adobe Experience Cloud Blog
JANUARY 11, 2019
As marketing professionals, we do market research, develop buyer personas , conduct thorough keyword research, and track user behavior on and off our websites through automation and technology. The social platform has teams that review anonymous reports of posts by individuals who seem to need mental health support.
Marketing Insider Group
JUNE 18, 2015
The Lincoln Motor Company, Land Rover and Cadillac are three automotive brands that have struggled in recent years with brand identity, and now are leveraging content marketing to transform their perception and engage new, desired audiences. Uwe Ellinghaus, CMO, Cadillac. The Lincoln Motor Company’s “Lincoln Now”. We want to inspire.
Sprout Social
NOVEMBER 15, 2021
Packed with insightful lessons on grammar, storytelling and crafting compelling copy, this book is an essential addition to any marketer’s bookshelf. Market research tools. Market research , of course. CMO Today Newsletter. How do you pressure test ideas on a budget? Design and creative resources.
Hubspot Marketing
JANUARY 7, 2024
Niche marketing focuses promotional efforts on small defined segments. Niche marketers use their personal knowledge to target the unique needs of a specific audience. Whether your focus is health and wellness or travel, your niche could be your path to a career in marketing.
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