The Next CMO

MAY 4, 2022

CMO (Chief Marketing Officer) tenures have often shrunk to 2 years while B2B marketing has morphed away from a function responsible for events, creatives, and messaging that pushes product or service messages to drive awareness with prospects and customers. The CMO should partner closely with key functional peers.

CMO 52

CMO Transform Health Customer Journey 52

Martech

NOVEMBER 29, 2023

Companies’ pursuit of digital initiatives designed to harness disruptive new technologies and unlock growth have made marketing ‘ground zero’ for cross-functional collaboration,” Ewan McIntyre, chief of research and VP analyst in the Gartner Marketing practice, said in a statement. How to win back peers and control?

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Non-Profit CMO Health Marketing 97

On24- CMO Confessions

MAY 6, 2021

Welcome back to another episode of CMO Confessions, our B2B podcast with marketing and sales’ top leaders. Today’s CMO Confessions features David Clarke who is the Executive Vice President, Chief Experience and Chief Marketing Officer of UnitedLex. Welcome to another CMO Confessions podcast! Table of Contents: BGT, PWC and CXO.

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CMO Transform Retail New Technology 52

Adobe Experience Cloud Blog

APRIL 25, 2018

The Marketing Nation is filled with marketers who are boldly pushing the envelope with new technologies and innovative, creative ways to engage their customers. Carey Straetz, Senior Digital Marketing Manager, Daniels Health. Christina Zuniga, Marketing Technology Manager, InTouch Health.

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CMO Inbound Marketing Health Thought Leadership 134

Marketing Insider Group

JULY 16, 2015

Fast-forward to just a few weeks ago, when a paper I co-authored with The CMO Club—called the “CMO Solution Guide to Leveraging New Technology and Marketing Platforms”—was released. This chart, from the CMO Solution Guide , is all the proof you need. The Technology Conundrum. CMO Solution Guide.

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CMO New Technology Health Marketing 78

Unbounce

JUNE 6, 2023

I’m Pete Housley , CMO of Unbounce. Unbounce is a landing page builder with AI technologies to help you build landing pages and optimize, and lots of other very cool AI tools. (We’ve also embedded a bunch of the stuff we talk about in the episode—so be sure to scroll either way.) Episode 1: Can You Not? [00:00:00]

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Marketing Marketers Entertainment Transform 126

The Social CMO

MARCH 21, 2022

New technologies and the channels that arise as a result are causing important shifts in behavior and decision-making. Fixating on ROI also doesn’t answer the question of how new technologies are impacting decisions for or against you. This is a time when asking new questions will help us find new metrics and behaviors.

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Customer Customer Journey Non-Profit Transform 52