The Next CMO

MAY 4, 2022

CMO (Chief Marketing Officer) tenures have often shrunk to 2 years while B2B marketing has morphed away from a function responsible for events, creatives, and messaging that pushes product or service messages to drive awareness with prospects and customers. The CMO should partner closely with key functional peers.

CMO 52

CMO Transform Health Customer Journey 52

On24- CMO Confessions

MAY 6, 2021

Welcome back to another episode of CMO Confessions, our B2B podcast with marketing and sales’ top leaders. Today’s CMO Confessions features David Clarke who is the Executive Vice President, Chief Experience and Chief Marketing Officer of UnitedLex. Welcome to another CMO Confessions podcast! The Forefront of Transformation.

CMO 52

CMO Transform Retail New Technology 52

Martech

NOVEMBER 29, 2023

Companies’ pursuit of digital initiatives designed to harness disruptive new technologies and unlock growth have made marketing ‘ground zero’ for cross-functional collaboration,” Ewan McIntyre, chief of research and VP analyst in the Gartner Marketing practice, said in a statement. How to win back peers and control?

Non-Profit 100

Non-Profit CMO Health Marketing 100

Unbounce

JUNE 6, 2023

I’m Pete Housley , CMO of Unbounce. Unbounce is a landing page builder with AI technologies to help you build landing pages and optimize, and lots of other very cool AI tools. Order now and transform your elephant’s playtime like never before.” Episode 1: Can You Not? [00:00:00] 00:00:00] Pete: Hey marketers!

Marketing 126

Marketing Marketers Entertainment Transform 126

Econsultancy

DECEMBER 13, 2021

High numbers of virtual meetings have also been cited by survey respondents, leading to a lack of time for ‘valuable discussion’ and a deterioration in mental health among marketers. Gartner’s annual CMO Spend Survey , published in July 2021, has found global marketing budgets now equate to just 6.4% of revenue.

Advertising 52

Advertising Advertisers Retail Shoppers 52

The Social CMO

MARCH 21, 2022

New technologies and the channels that arise as a result are causing important shifts in behavior and decision-making. Fixating on ROI also doesn’t answer the question of how new technologies are impacting decisions for or against you. This is a time when asking new questions will help us find new metrics and behaviors.

Customer 52

Customer Customer Journey Non-Profit Transform 52