Hubspot Marketing

OCTOBER 21, 2024

But, heck, if AI can create a marketing plan for me, I say, "Welcome to the team!" A marketing plan is a foundational piece of any marketing strategy. After years of researching and compiling documents by hand, I recently used AI to create a marketing plan to see what it could deliver.

Marketing Plan 128

Marketing Plan Key Performance Indicator Marketing Marketers 128

Marketing Insider Group

SEPTEMBER 2, 2020

Bottom line: CMOs need support from the CEO to implement a marketing strategy that is backed by the rest of the C-suite leadership. CMOs need to develop a strategy that explicitly details how marketing plans to drive growth, target the company’s overall goals, and serve the customer’s needs to produce results.

CMO 145

CMO Finance Key Performance Indicator Transform 145

Adobe Experience Cloud Blog

AUGUST 16, 2018

By the end of 2018, an estimated $500 billion in digital commerce revenue will be attributable to email marketing, reports Gartner. And if you are managing email marketing campaigns your CMO wants to know: What impact did they make in terms of revenue? Can you prove they achieved a return on investment? Conclusion.

Email Marketing 113

Email Marketing CMO Key Performance Indicator Thought Leadership 113

Duct Tape Marketing

NOVEMBER 21, 2022

One of the greatest ways to do so is hiring a CMO or Chief Marketing Officer, an experienced, result-driven executive responsible for all your marketing efforts. But with an average annual salary of over $330,000 many small to mid-sized businesses can’t easily afford a CMO. That’s what I want to discuss today.

CMO 83

CMO Key Performance Indicator Customer Journey Communications 83

Martech

APRIL 12, 2024

In marketing operations, various roles, such as MOps managers, campaign managers, content managers, digital marketing managers and analytics managers, collaborate to develop and execute comprehensive marketing plans that support the organization’s business objectives.

Management 114

Management Product Key Performance Indicator CMO 114

Content Marketing Institute

JULY 10, 2018

Andy Crestodina , co-founder, CMO, Orbit Media . HANDPICKED RELATED CONTENT: 2 Simple-to-Implement Checklists to Use in Your Influencer Marketing Planning. HANDPICKED RELATED CONTENT: Road Map to Success: Monitoring and Measuring Your Content’s Performance. We produced more #social video. CMWorld Click To Tweet.

Key Performance Indicator 111

Key Performance Indicator Analytics Influencer Marketing CMO 111

Marketing Insider Group

JULY 1, 2020

Under the leadership of CMO Karen Walker, Cisco brought on 200 content marketers back in 2015 and they haven’t looked back. In the B2C sector, content marketing is just as important. There are two huge pitfalls when it comes to establishing how your organization will define and measure the ROI of your content marketing.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145