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But, heck, if AI can create a marketingplan for me, I say, "Welcome to the team!" A marketingplan is a foundational piece of any marketing strategy. After years of researching and compiling documents by hand, I recently used AI to create a marketingplan to see what it could deliver.
Bottom line: CMOs need support from the CEO to implement a marketing strategy that is backed by the rest of the C-suite leadership. CMOs need to develop a strategy that explicitly details how marketingplans to drive growth, target the company’s overall goals, and serve the customer’s needs to produce results.
By the end of 2018, an estimated $500 billion in digital commerce revenue will be attributable to email marketing, reports Gartner. And if you are managing email marketing campaigns your CMO wants to know: What impact did they make in terms of revenue? Can you prove they achieved a return on investment? Conclusion.
One of the greatest ways to do so is hiring a CMO or Chief Marketing Officer, an experienced, result-driven executive responsible for all your marketing efforts. But with an average annual salary of over $330,000 many small to mid-sized businesses can’t easily afford a CMO. That’s what I want to discuss today.
In marketing operations, various roles, such as MOps managers, campaign managers, content managers, digital marketing managers and analytics managers, collaborate to develop and execute comprehensive marketingplans that support the organization’s business objectives.
Andy Crestodina , co-founder, CMO, Orbit Media . HANDPICKED RELATED CONTENT: 2 Simple-to-Implement Checklists to Use in Your Influencer MarketingPlanning. HANDPICKED RELATED CONTENT: Road Map to Success: Monitoring and Measuring Your Content’s Performance. We produced more #social video. CMWorld Click To Tweet.
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