Duct Tape Marketing

OCTOBER 8, 2023

How to Become a Fractional CMO written by John Jantsch read more at Duct Tape Marketing Ever heard of a fractional CMO ? Imagine wielding the power of a marketing wizard without having to afford their six-figure salary. That’s exactly what becoming a fractional CMO is all about. Does that pique your interest?

CMO 71

CMO Price Transform Marketing Strategy 71

Marketing Insider Group

JULY 13, 2020

One such firm is IDC and my first interactions with them date back to my time at DEC ( before the launch of my marketing career) while I was a young analyst and consultant. Kathleen recently retired from IDC after a long and distinguished career in marketing, including being a head of marketing and a CMO.

Transform 80

Transform CMO Direct Mail Global Marketing 80

Martech

SEPTEMBER 16, 2022

Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. Regardless of where your content lives or lands, there are two unifying features that define a good content marketing strategy — relevancy and quality.

Content Marketing 127

Content Marketing Customer Journey Marketing Marketers 127

Sprout Social

MAY 4, 2020

Our plans include a live takeover with our Customer Success Managers, an opportunity for attendees to interact with fellow Sprout customers on megathreads, and a trivia happy hour to close out the day. More importantly, clarify why your audience should head to each channel. For Sprout Sessions Digital, we are asking our customers to….

Promotion 78

Promotion Thought Leadership B2C CMO 78

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

Your marketing automation manager will need to understand how to use a marketing automation platform to drive the execution of your entire marketing strategy–from demand generation to multi-channel engagement, to customer cross-sell and advocacy. Consider involving the following people: Hiring manager.

Management 134

Management Thought Leadership Marketing Automation Platform B2C 134

Martech

FEBRUARY 27, 2024

Architecting and managing a data infrastructure is a complex task that will only increase in complexity as new AI tools are onboarded. In many companies, the CMO is completely hands-off when it comes to technology. This great divide between the CMO and the technology team must be bridged.

Transform 100

Transform CMO User-Generated Customer loyalty 100

Martech

APRIL 1, 2024

This article tackles the limitations of traditional event metrics and how ELG is revolutionizing B2B marketing events. The problem with traditional event metrics In nearly 30 years of B2B events — as CMO, CRO and CEO — I rarely see companies successfully measure event results and when they do, it’s rarely a satisfying metric.

Transform 91

Transform CMO Food Succession Management 91