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7 Expert & Data-Backed Trend Predictions for 2024

Hubspot Marketing

Badminton, where players use racquets to hit a shuttlecock across a net, might be the next big hit among Gen Z and Millennials, per Pinterest. Source: Layoffs.fyi With the help of better tools, newer codebases and AI, companies will need fewer engineers to build and ship meaningful products efficiently.

Gen Z 114
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Merkle raises its commerce game: Tuesday’s daily brief

Martech

“Across the board, beyond millennials, the digital age is right now exploding for us,” said Frances Dillard, VP of Brand and Product Marketing. Other answers included “connection to your brand and business” (Karen Steele, CMO, Near), but most respondents were heavily focused on what would once have looked like sales goals.

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Should Marketing Take On Culture and Employee Engagement

Marketing Insider Group

And I challenge you to find a single CMO or marketing manager who doesn’t recognize the dire need for culture change and engagement. CMOs get it. Or, maybe you like to blame it on those darn millennials. Culture change has become linked with attracting millennials – more flexible work hours, unlimited vacation time, gym perks.

Gen Z 142
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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. National Retail Federation) The most common reason online shoppers abandon their cart is because of additional costs like shipping, taxes, and fees (48%). Paypal) 79% of shoppers shop online at least once a month.

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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

Gartner’s annual CMO Spend Survey , published in July 2021, has found global marketing budgets now equate to just 6.4% Three in 10 of these have experienced shipping delays, making it the biggest issue cited by consumers. ” Marketing budgets now equate to just 6.4% of revenue. Mobile app downloads rose 31.7%