Martech

SEPTEMBER 13, 2023

This is especially true for younger consumers: 43% of Gen Z and 41% of millennial respondents say what a brand stands for factors into their purchase decision Only 34% of Gen X and 29% of baby boomers felt the same way. However, it also says the number who do think about those stands has been steadily increasing.

Gen Z 117

Gen Z Shoppers Retail Price 117

Hubspot Marketing

MARCH 8, 2024

Statista , 2023) The most common reason for cart abandonment among consumers is extra costs for things like shipping and taxes. Forbes , 2023) Gen Z, Millennials, and Gen X prefer finding products on social media over any other channel. Statista , 2023) The global conversion rate of online shoppers is 1.9%. trillion USD market cap.

eCommerce 97

eCommerce Gen Z B2C Shoppers 97

Neil Patel

OCTOBER 19, 2021

According to the stats : Sixty-nine percent of millennials have FOMO. Offer Free Shipping Discount Codes. One deal-breaker for consumers is shipping costs. Eighty-two percent of sh oppers hate them and prefer free shipping overpaid expedited options. To overcome this obstacle, why not offer a free shipping discount code?

Shipping 140

Shipping Shoppers Retail Transform 140

Hubspot Marketing

AUGUST 8, 2022

In the social media sphere, YouTube feels like a steady ship in choppy water. Like YouTube, Facebook boasts a massive audience spanning multiple age groups, although Millennials take up the largest share. Best Channels for Long-Form Video. Facebook Live.

Video Marketing 122

Video Marketing Branding User-Generated Millennials 122

Digital Marketer

JUNE 7, 2023

Are they millennials or Gen Z? For example, Gen Zee tends to be more active on TikTok and Instagram, while millennials prefer Facebook and Twitter. Have a question about shipping? Collaborate with Influencers Did you know that a whopping 72% of Gen Z and Millennials are avid followers of influencers on social media?

eCommerce 86

eCommerce Gen Z Millennials Social Media Marketing 86

Scoop.it!

MARCH 14, 2024

Reliable Couriers Logistical companies, such as those offering courier services , often partner with influencers from complementary niches, such as small business owners who ship a lot of products and have many orders to keep track of.

Influencer Marketing 85

Influencer Marketing SEO Branding Logistics 85

Sprout Social

JUNE 28, 2021

According to research conducted by the Harris Poll, on behalf of Sprout Social, 43% of Generation Z and 49% of Millennials have purchased directly from a social media platform. As you reply to someone, you’ll automatically see their commerce information like order history, shipping status and more.

Gen Z 107

Gen Z Transform Millennials Shipping 107

Martech

JULY 13, 2021

“Across the board, beyond millennials, the digital age is right now exploding for us,” said Frances Dillard, VP of Brand and Product Marketing. One of those companies was Driscoll’s, the “only the finest berries” brand. Both types can be unpredictable, but for very different reasons.

Shopper Market 119

Shopper Market Millennials Shoppers Shipping 119

Neil Patel

OCTOBER 14, 2021

For instance, data shows Millennials spent the most money on Black Friday deals. For example, is it the shipping fees? If so, can you offer discounted or free shipping for Black Friday? You can design the best Black Friday ad, but if it isn’t tailored to your audience, it’s not going to be very useful. Offer Better Deals.

Shoppers 125

Shoppers Shipping Millennials Fashion 125

Sprout Social

APRIL 21, 2020

Leading the movement are members of Generation Z and Millennials, with nine in 10 Generation Z consumers believing companies have a responsibility to address environmental and social issues. Thanks in large part to social media, sustainability has now hit the mainstream consciousness. Red: Fast Fashion | Blue: Sustainable Fashion (2015-2020).

Retail 102

Retail Gen Z Fashion Millennials 102

Sprout Social

SEPTEMBER 22, 2021

Fact: nearly half of millennial shoppers that regularly engage their virtual assistants (such as Amazon Echo or Google Home) have used them to make purchases. Providing updates that would otherwise require an email (think: shipping, returns). Encouraging more spending (to meet a free shipping threshold). Voice assistants.

Shoppers 87

Shoppers Shipping eCommerce CRM 87

Sprout Social

NOVEMBER 11, 2019

It’s also key that brands learn how to bridge the gap between Gen Z and other generations of customers, particularly millennials. And so while this list emphasizes tactics for marketing to Gen Z, many of these tips are fair game for millennials as well. Couple that with steep discounts and speedy shipping (think: Amazon).

Gen Z 87

Gen Z Millennials Shoppers Price 87

Sprout Social

NOVEMBER 11, 2021

Scenario: A customer reaches out about delayed shipping of a product they ordered. The service team agent who gets this ticket is able to see the customer’s communication history on social, and any internal notes you left about their shipping problem. You can then send this customer directly to your helpdesk tool from Sprout.

Management 118

Management Gen Z CRM Shipping 118

Neil Patel

NOVEMBER 26, 2019

Chromebooks are not only affordable, but they are taking over the world, at least when it comes to millennials and generation z. Even when I’m using a search engine to find something to buy, I usually click on an Amazon listing because we all love their Prime shipping feature. That’s a ridiculously high percentage.

eCommerce 145

eCommerce Gen Z User-Generated Manufacturing 145

Hootsuite

NOVEMBER 28, 2022

Before today’s visually-focused platforms like TikTok and Instagram existed, we eldest Millennials only had web forums with text posts to connect with others around common interests. Reddit is all about fostering community by encouraging users (a.k.a. redditors) to interact with each other. R.I.P. Yahoo Groups.). Is it a little stalkerish?

Branding 102

Branding Gen Z Affiliate Marketing User-Generated 102

Neil Patel

JANUARY 19, 2021

Roughly 54 percent of millennials turn to social media platforms for product research, so voice tweets provide a great opportunity to shout about your core products. Reinforce key policies through voice tweets e.g., shipping policies, customer service hours. Consider “pinning” a tweet to the top of your page. Promote Your Product.

Customer loyalty 139

Customer loyalty Transform User-Generated Entertainment 139

Hubspot Marketing

JANUARY 27, 2020

Millennials are the heaviest users of voice assistants, but usage is growing across age groups. In Q2 of 2019, Amazon shipped 6.6 According to a 2018 poll conducted by HubSpot via Lucid Software, 52% of consumers say they've used a voice assistant solely on their phone. Data Source: Lucid Software. eMarketer ). Loup Ventures ).

Millennials 139

Millennials Shipping Entertainment eCommerce 139

Marketing Insider Group

SEPTEMBER 23, 2015

This ad from startup Hello Flo, a company that ships women period products automatically every month, introduces us to “ The Period Fairy ,” a clever take that removes the stigma of a girl’s first period. Birchbox takes it a step further, too, using the products they ship as the basis for content. million views!

Content Marketing 92

Content Marketing Branding Food Millennials 92

Hubspot Marketing

MARCH 22, 2018

40% of millennials are already using voice search before making an online purchase. Last year, Amazon opened a ton of new shipping centers near major cities so they could promise same-day delivery to Amazon Prime customers. Voice Search Compatabilities. Same-Day or Next-Day Delivery.

eCommerce 141

eCommerce Millennials Shipping Price 141

Sprout Social

APRIL 15, 2019

Recent algorithm changes have basically forced businesses to invest in paid campaigns or abandon ship. Age: if your audience has a broad age range (think: millennials versus baby boomers), you can segment your ads accordingly rather than take a one-size-fits-all approach. But before you write off Facebook as a lost cause, think again.

Advertising 110

Advertising Advertisers Entertainment Millennials 110

Hubspot Marketing

JANUARY 3, 2024

The ad “Fast Casual” focuses on a millennial who encounters a Chipotle-like restaurant that is fully customizable. What we like: This campaign has been widely successful because it humorizes and brings attention to the generational divide happening between millennials and boomers.

Advertising 120

Advertising Advertisers Food Gen Z 120

Backlinko

JANUARY 8, 2024

From free shipping and returns to rewards and personal stylists, these perks are what help you land a sale. If your audience mainly consists of Gen Z and Millennial ladies who want to keep up with the latest fashion trends, then this may be the perfect program for you to join.

Fashion 52

Fashion Affiliate Marketing Promotion Gen Z 52

Neil Patel

SEPTEMBER 8, 2021

It can be easy for many to think of Millennials as “kids,” but the youngest were born in the mid-90’s—meaning 100 percent of Millennials are adults. Thankfully, B2B legacy brands can easily reach the Millennial market without completely revamping their sales strategies. uShip – Shipping.

Real Estate 136

Real Estate Manufacturing Millennials Shipping 136

Search Engine Land

SEPTEMBER 7, 2023

This could be a discount on a specific product, free shipping, or a gift with purchase. For example, if you’re targeting millennials, you might want to focus on Instagram and TikTok. This could be a discount on a specific product, free shipping, or a gift with purchase. Track your results. Target your ads.

Shipping 144

Shipping Millennials SEO Email Marketing 144

Hubspot Marketing

OCTOBER 24, 2022

On top of that, 50% of Millennials report visiting TikTok in the last three months, along with 38% of Gen X-ers, according to HubSpot's 2022 Consumers Trends Report. Take a look at the following video that asks, "Is free shipping really free?". planetmoney Is free shipping really free? Need convincing? learnontiktok. ?

Gen Z 93

Gen Z Shipping Millennials Energy 93

Marketing Insider Group

OCTOBER 13, 2020

Or, maybe you like to blame it on those darn millennials. Culture change has become linked with attracting millennials – more flexible work hours, unlimited vacation time, gym perks. Not just from millennials, or Gen Z, who do truly want aligned values and to have purpose in their job, but society, in general, has changed.

Gen Z 144

Gen Z Millennials CMO Marketing 144

Martech

SEPTEMBER 7, 2023

This could be a discount on a specific product, free shipping, or a gift with purchase. For example, if you’re targeting millennials, you might want to focus on Instagram and TikTok. This could be a discount on a specific product, free shipping, or a gift with purchase. Track your results. Target your ads.

Shipping 113

Shipping Millennials Email Marketing SEO 113

Buffer Marketing

MARCH 23, 2022

In fact, one study showed that social media is the second most popular channel for customers to communicate with a brand (and the first for Millennial customers). For example, if you often receive the same questions about shipping times, create an Instagram highlight that answers them or an FAQ page that you can point people to.

Shipping 95

Shipping Millennials Communications Place 95

Duct Tape Marketing

FEBRUARY 27, 2020

Yeah, and I think that’s the … not that there’s strict divisions for generations, but you look at millennials particularly as a buying group, and because I happen to be a parent of several, I know this behavior quite well. We’re shipping them that … They don’t break down all the way.

Inbound Marketing 57

Inbound Marketing Email Marketing Millennials Shoppers 57

Exposure Ninja

OCTOBER 2, 2023

The below stand at the Cruise Ship Interiors Expo includes examples of the products the company sells, which they’ve set up in a mock-up room so visitors can get a better idea of how they may look in a real-life situation. Image Source If you sell a physical product, you should include that product on your stand.

PR 52

PR Marketing Marketers Promotion 52

Use Insider

APRIL 12, 2023

About 66% of Gen Z shoppers and 58% of millennials also said they spend more online on beauty products now than they did before the pandemic. For example, offer free shipping with no minimum spend or a discount percentage with no code needed. The number is even higher among younger consumers.

Customer Journey 52

Customer Journey Customer Gen Z Shoppers 52

Duct Tape Marketing

APRIL 30, 2019

It’s just so easy, why would I want to go someplace else, deal with setting up an account to have some sort of uncertain shipping process where they say it’s going to be seven to 10 days and … when I know with one click I can get it from Amazon and it’s going to be my doorstep 48 hours later without fail. .”

Neuromarketing 57

Neuromarketing Food Millennials SEO 57

Marketing Insider Group

FEBRUARY 5, 2024

(National Retail Federation) The most common reason online shoppers abandon their cart is because of additional costs like shipping, taxes, and fees (48%). SEMrush) 22% drop out of an online shopping session because shipping is too slow. Paypal) 79% of shoppers shop online at least once a month. trillion by 2026. Adobe Analytics) 96.9

Digital Marketing 85

Digital Marketing Marketing Strategy Shoppers User-Generated 85

Hootsuite

SEPTEMBER 7, 2022

As many shoppers will be planning for the holidays (more on that below), make sure you’re clear on shipping dates. While Millennials and Gen X shoppers are more likely to buy on Instagram and Facebook, younger customers are favoring TikTok. Shoppers will want to know whether their package will arrive by Christmas. TikTok Shopping.

eCommerce 106

eCommerce Shoppers Retail Fashion 106

Sprout Social

JUNE 27, 2023

For my generation, Millennials, the majority of us will be primarily on Instagram. We work with some really cool brands, but we can only do so much in co-marketing with those companies that ship with us. View this post on Instagram A post shared by Flock Freight (@flock) What are some of your social media hot takes? What’s next?

Logistics 92

Logistics Gen Z Management Millennials 92

Power Digital Marketing

DECEMBER 10, 2022

A primary audience (70%) of users under the age of 35 with Millennial buying power 3. Be transparent – Whether you use a certain ingredient in your company’s body butter or don’t offer complimentary shipping, be upfront about it. To date, Instagram boasts: . 500 million daily users 3. billion in 2023 , 2,3.

Affiliate Marketing 52

Affiliate Marketing Marketing Marketers User-Generated 52

Marketing Insider Group

MARCH 28, 2024

In the email, offer something special in return for buying again, such as free shipping, an added gift, or a discount. Tools like Campaign Monitor make it easy to automate emails by setting up drip campaigns with specific triggers, such as “Send Email 15 Days After Subscription.” Incentivize making another purchase.

eCommerce 82

eCommerce Shoppers User-Generated Promotion 82