Martech
MARCH 1, 2024
The massive transition to digital marketing and the increased buyer preference for digital communication channels have inexorably pulled marketing into some of the roles traditionally occupied by sales. Dig deeper: Humanizing B2B: The key to better customer experience 3. This last one is a biggie.
Martech
DECEMBER 14, 2023
As each day passes, customer acquisition costs rise while the likelihood of winning the deal diminishes. They offer a CRM solution to healthcare institutions and pharmaceutical companies. Canned messages are pre-written responses that save you time while keeping your communication consistent. Sales isn’t easy.
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Martech
DECEMBER 1, 2023
There are two extremes when it comes to driving better customer acquisition results: Expanding the team, hiring more salespeople or business development representatives (BDRs). But strategically, cost-effective acquisition isn’t about spending less or increasing the team. Cutting down costs on marketing and advertising.
Businesses Grow
FEBRUARY 13, 2023
For example, in the pharmaceutical industry, it is agonizingly difficult and expensive to create original content about your drugs and your company. Invitations to teach at universities. Attention in difficult or regulated markets Curated content is especially effective in highly regulated markets.
Search Engine Land
SEPTEMBER 12, 2023
New customer acquisition and brand exclusions Performance Max has long since allowed advertisers to target net new revenue by bidding higher for new acquisitions, and it recently began rolling out brand exclusions to better control when your ads show for branded queries. Pro: It’s a great way to try new campaign types.
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