Martech

JULY 1, 2025

Instead of the usual planning meeting, invite a representative from sales leadership, a product manager and a customer success manager to a dedicated “Campaign Kick-off and Alignment Workshop.” Start with one upcoming, high-priority campaign. The result is lost leads, frustration and a blame game.

Thought Leadership 94

Thought Leadership CRM Key Performance Indicator Marketing Automation Platform 94

Lusha

NOVEMBER 18, 2024

Breaking Down Barriers: A Unified Approach In the traditional model, sales, marketing, and customer success teams often operate as separate units, each with its own goals, metrics, and processes. This can lead to better alignment, better communication, and missed opportunities. In B2B sales, old methods need to be fixed.

CRM 40

CRM Marketing Automation Platform Key Performance Indicator Customer Journey 40

Adobe Experience Cloud Blog

MAY 7, 2021

Employees and teams – all of us – are keen to show they are willing and get to grips with new methods of communication and working practices. Don’t forget some employees may find a relatively huge influx of communication and change difficult, so having a measured approach can be really helpful.

Management 169

Management Thought Leadership Customer Acquisition Communications 169

Hubspot Marketing

NOVEMBER 30, 2020

"With the strategy I developed my team was able to lower customer acquisition costs by X percentage.". I was able to complete a project that was projected to take an entire quarter in half the time because of my organizational skills.".

Thought Leadership 145

Thought Leadership Customer Acquisition Succession Management Management 145

Martech

FEBRUARY 22, 2022

One of the best ways to do so is by prioritizing customer experience (CX). Customer experience focuses on the relationship between a business and its customers. It includes every form of interaction or communication with the customer, whether direct or indirect, even if it doesn’t result in a purchase.

Customer 143

Customer Customer Journey Customer Acquisition CRM 143

CXL

JULY 21, 2022

“When the sales and marketing teams are looking at the same metrics and trying to hit the same North Star, lots of other pieces of ABM [account based marketing] fall into place.” – Samantha Mayer , Sales Manager, SMB and Pardot Growth Marketing. They focus on two metrics: Customer lifetime value (LTV). Customer acquisition cost (CAC).

Customer Acquisition 100

Customer Acquisition Price User-Generated Promotion 100

Adobe Experience Cloud Blog

MAY 7, 2021

Employees and teams – all of us – are keen to show they are willing and get to grips with new methods of communication and working practices. Don’t forget some employees may find a relatively huge influx of communication and change difficult, so having a measured approach can be really helpful.

Management 75

Management Thought Leadership Customer Acquisition Communications 75