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The evolution of device functionality has shifted from content creation (inputs) to communication (outputs) to sharing (community). The iPad, released on April 3, 2010 was the fastest device to reach 1 Million units sold (28 days) excluding only the Nintendo Wii and DS which were released during the holiday period.
In 5 Benefits of Augmented Reality Marketing , Alex Smith from Punch Communications argues that the possibility and benefits of augmented reality are rolling around on the minds of marketing heads.
The answer is that brands have a compelling need: …to communicate who you are as a brand and what you stand for through social media in a far more consistent, strategic and global way. In the FastCompany Expert Blog post “How to Measure Brand Value: Likes, Followers, Influencers, Views?
Managers need to create action plans. Demonstrate accountability for improvement by changing manager’s compensation plans. Communicate progress against key actions on a regular basis. Enact programs to address the biggest areas of dissatisfaction for employees. One more tip for managers: get a candy jar!
I would love to hear your thoughts on this creative perspective on the world of B2B Marketing! Related Posts: The Role of B2B Marketing The Future of B2B Marketing: It’s Social Augmented Reality For B2B Marketing in 2011?
imcchat – Moderated by @bethharte & @abarcelos, this chat focuses on integrated marketingcommunications and runs every Wednesday night at 8pm EST. Here are some great tips on how to create a successful tweet chat. What do you think? Would you participate in a tweet chat that was hosted / sponsored by a brand? .&#
Managers need to create action plans. Demonstrate accountability for improvement by changing manager’s compensation plans. Communicate progress against key actions on a regular basis. Enact programs to address the biggest areas of dissatisfaction for employees. One more tip for managers: get a candy jar!
I wanted to stop at 11, but there’s more) From the fading influence of newspapers for world news to newsletters for company news, traditional communication including email will have a tough time competing with the amazing rise of mobile devices usage for web surfing, texting and micro-blogging for consumer attention.
I think one of the most important factors to success in B2B markets is simple: Strategic and Integrated MarketingPlans. It requires us to think with forethought to determine and to communicate our business goals. And if you want to get something done, plan for it. Oh and that means thinking ahead.
It also fits in with a few discussions I have seen recently around education – helping people understand what is and isn’t publically available about them and what brand image they want to shine.
I think one of the most important factors to success in B2B markets is simple: Strategic and Integrated MarketingPlans. It requires us to think with forethought to determine and to communicate our business goals. And if you want to get something done, plan for it. Oh and that means thinking ahead.
But I also believe success in building my personal brand is direct evidence of my abilities to execute an overall marketing strategy for the company – in essence to build the company brand. According to Dan Schawbel it includes those characteristics that make you unique and also how you communicate that to the world.
It’s that time of year for creating your marketingplan. If you are looking for a more formal approach, check out The Marketing Leadership Council which offers a marketingplanning tool called MarkPlan and recently held a series of workshops on marketingplanning.
BlogWell Event Today At SAP’s Newtown Square, PA Offices Today I will be attending an event titled “ BlogWell: How Big Brands Use Social Media &# including case studies from SAP, Pfizer, Johnson & Johnson, Hershey, and Discovery Communications. The event is part of a series sponsored by the Social Media Business Council.
I “live blogged” the event that included Brian Ellefritz from SAP, Anna Lingeris from Hershey, Marc Monseau from Johnson & Johnson, Ivy Li from Scholastic, Leah Patterson from Sungard, Jonathan Haley from BlackRock, Kate Bird from Pfizer and Discovery Communications’ Amber Harris.
The post states that “PR trumps marketing when it comes to controlling the social media budget and strategy”. While Daniel is focused on monitoring, I fundamentally agree with him that this is an opportunity to achieve the promise of integrated marketing and communications. In the end, I think Frank got it just right.
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