Marketing Insider Group

NOVEMBER 18, 2010

I wanted to stop at 11, but there’s more) From the fading influence of newspapers for world news to newsletters for company news, traditional communication including email will have a tough time competing with the amazing rise of mobile devices usage for web surfing, texting and micro-blogging for consumer attention.

Inbound Marketing 102

Inbound Marketing Customer loyalty Telemarketing Marketing 102

Marketing Insider Group

AUGUST 10, 2010

I think one of the most important factors to success in B2B markets is simple: Strategic and Integrated Marketing Plans. It requires us to think with forethought to determine and to communicate our business goals. And if you want to get something done, plan for it. Oh and that means thinking ahead.

Marketing Strategy 73

Marketing Strategy Telemarketing Customer loyalty Marketing 73

Marketing Insider Group

JUNE 7, 2010

It also fits in with a few discussions I have seen recently around education – helping people understand what is and isn’t publically available about them and what brand image they want to shine.

Telemarketing 85

Telemarketing Customer loyalty Inbound Marketing Social Media Marketing 85

Marketing Insider Group

AUGUST 10, 2010

I think one of the most important factors to success in B2B markets is simple: Strategic and Integrated Marketing Plans. It requires us to think with forethought to determine and to communicate our business goals. And if you want to get something done, plan for it. Oh and that means thinking ahead.

Marketing Strategy 67

Marketing Strategy Telemarketing Customer loyalty Marketing 67

Marketing Insider Group

JULY 29, 2010

But I also believe success in building my personal brand is direct evidence of my abilities to execute an overall marketing strategy for the company – in essence to build the company brand. According to Dan Schawbel it includes those characteristics that make you unique and also how you communicate that to the world.

Branding 75

Branding Social Media Marketing Telemarketing Inbound Marketing 75

Marketing Insider Group

MAY 5, 2010

And while we’re on this topic, here are 3 B2B Marketing Insider tips for this post: Set clear and concise objectives for your initiatives.

Telemarketing 64

Telemarketing Inbound Marketing Customer loyalty Social Media Marketing 64

Marketing Insider Group

MAY 5, 2010

And while we’re on this topic, here are 3 B2B Marketing Insider tips for this post: Set clear and concise objectives for your initiatives.

Telemarketing 59

Telemarketing Inbound Marketing Customer loyalty Social Media Marketing 59

Marketing Insider Group

OCTOBER 28, 2010

It’s that time of year for creating your marketing plan. If you are looking for a more formal approach, check out The Marketing Leadership Council which offers a marketing planning tool called MarkPlan and recently held a series of workshops on marketing planning.

Marketing Plan 81

Marketing Plan Telemarketing Inbound Marketing Customer loyalty 81

Marketing Insider Group

NOVEMBER 9, 2010

BlogWell Event Today At SAP’s Newtown Square, PA Offices Today I will be attending an event titled “ BlogWell: How Big Brands Use Social Media &# including case studies from SAP, Pfizer, Johnson & Johnson, Hershey, and Discovery Communications. The event is part of a series sponsored by the Social Media Business Council.

Marketing Mix 85

Marketing Mix Telemarketing Customer loyalty Inbound Marketing 85

Marketing Insider Group

NOVEMBER 11, 2010

I “live blogged” the event that included Brian Ellefritz from SAP, Anna Lingeris from Hershey, Marc Monseau from Johnson & Johnson, Ivy Li from Scholastic, Leah Patterson from Sungard, Jonathan Haley from BlackRock, Kate Bird from Pfizer and Discovery Communications’ Amber Harris.

Telemarketing 74

Telemarketing B2C Customer loyalty Marketing Mix 74

Marketing Insider Group

JUNE 4, 2010

The post states that “PR trumps marketing when it comes to controlling the social media budget and strategy”. While Daniel is focused on monitoring, I fundamentally agree with him that this is an opportunity to achieve the promise of integrated marketing and communications. In the end, I think Frank got it just right.

PR 81

PR Telemarketing Marketing Mix Inbound Marketing 81