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The Role of Automation in Digital Transformation

Adobe Experience Cloud Blog

How Automation Benefits Marketers. Increased automation has already begun to reduce the time and effort required in delivering communications to optimize campaign performance. Before investing in any new technology, companies should consider how they want to use it. No Risk, No Reward.

Transform 134
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How Companies Can Improve Marketing Collaboration for Large-Scale Projects

Marketing Insider Group

Take advantage of marketing software Software can be a blessing and a curse to a marketing team trying to collaborate. While its true that employees are often hesitant to adopt new technology, its often because the applications dont work as intended, or theyre difficult to use. Teamwork is everything in marketing.

Insiders

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Are You Ready For Marketing 2020?

Marketing Insider Group

The 2020 Marketing Department. The Marketing Department of the future will look very different from today’s advertising, branding, demand generation, field marketing, product marketing, partner marketing, and communications teams.

CMO 111
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How to Support Sales as a Marketer in a Changing Environment

Pam Didner

Roles based on your marketing functions: Email Marketing. Event Marketing. Digital Marketing. Content Marketing. Brand Marketing. Marketing Operations. Co-marketing or Partner Marketing. It’s another form of Account-based Marketing (ABM). Co-marketing or Partner Marketing.

CRM 103