Martech

JUNE 1, 2022

Responsibilities: Create and execute email and other campaigns across multiple channels to achieve client goals and success. Serve as a concierge to clients/sponsors/speakers by communicating program details, deliverables, and timelines. Track the status of the programs you manage; prepare and deliver sponsor reporting.

Succession Management 117

Succession Management Management New Technology Marketers 117

Martech

APRIL 5, 2022

Therefore, it is critical to get your end-users engaged and using new technologies early and often. Here are five tips to help drive user adoption of new martech tools. It is natural for end users to resist the inevitable changes when asked to adopt new technology. Use your customer success manager.

User-Generated 107

User-Generated New Technology Succession Management Communications 107

Martech

JANUARY 13, 2022

Mobile to communicate with customers using mobile devices. All Marketo subscriptions include access to customer success managers and all customers receive 24/7 web portal support. Cloud-based Marketo Engage features 10 major capabilities for: Marketing automation to create, automate, and measure campaigns across channels.

Marketing Automation Platform 128

Marketing Automation Platform CRM Direct Mail Price 128

Martech

FEBRUARY 27, 2024

Each vendor needs to assess their own situation, risks, and threats, and determine a plan of action — this could include product transformation, new product development, a strategic acquisition of new technology or new player, or a decision to sell to a bigger platform vendor that can make the investments necessary for long-term success.

Transform 114

Transform CMO User-Generated Customer loyalty 114

Sprout Social

JUNE 26, 2023

Omnichannel vs. multichannel: unveiling the key differences Omnichannel and multichannel are strategies for communicating with customers, with two distinct goals. Harnessing appropriate technologies for success Managing customer data across multiple channels can be challenging, especially if you have a huge customer base or a complex product.

Customer Journey 145

Customer Journey Customer Transform Retail 145

Lusha

NOVEMBER 18, 2024

Breaking Down Barriers: A Unified Approach In the traditional model, sales, marketing, and customer success teams often operate as separate units, each with its own goals, metrics, and processes. This can lead to better alignment, better communication, and missed opportunities. In B2B sales, old methods need to be fixed.

CRM 40

CRM Marketing Automation Platform Key Performance Indicator Customer Journey 40