Communications Pharmaceutical Product Marketing 
Hubspot Marketing
JULY 31, 2025
Managing relationships across healthcare professionals (HCPs), healthcare organizations (HCOs), and complex regulatory requirements makes choosing the right CRM critical for pharmaceutical companies. Table of Contents What is a CRM for pharmaceutical companies? Paid plans start at $15/seat/month.
Martech
MARCH 1, 2024
The massive transition to digital marketing and the increased buyer preference for digital communication channels have inexorably pulled marketing into some of the roles traditionally occupied by sales. Any dissatisfaction in product, service or overall experience creates an unbridgeable gap in retention efforts.
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Content Marketing Institute
OCTOBER 14, 2017
43:51): Robert’s rave: Robert issues a rare bit of praise for The Drum , for its insightful coverage of Lloyds Banking Group’s announcement that it is shifting away from product marketing to focus on how-to content. Rants and raves. (43:51): 51:32): Joe’s commentary No.
Lusha
AUGUST 17, 2021
No one wants to read general, spammy-sounding communication. With data enrichment, you start to have more meaningful marketing, messaging and interactions with customers, that translates to a positive bottom line (sales, upsales, etc.). Without correct data, you risk cutting into your bottom line.
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