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How To Rock Event Marketing ROI [Infographic]

Marketing Insider Group

Well, with marketing and event automation in sync, capturing rich attendee data has never been easier. Once that data has been captured, marketers can send triggered email campaigns or notifications to their CRM […]. The post How To Rock Event Marketing ROI [Infographic] appeared first on Marketing Insider Group.

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A look at martech investment and innovation

Martech

Once you move beyond foundational platforms (CRM, CDP, Marketing Automation etc.) This helps us see which products are most popular and which products surround key anchor platforms. The stacks range in size from 25 to 250 products, are a mix of B2B and B2B, and are in different stages of documentation.

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How to Support Sales as a Marketer in a Changing Environment

Pam Didner

VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. Event Marketing. Digital Marketing. Content Marketing. Brand Marketing. Marketing Operations. Co-marketing or Partner Marketing. Event Marketing. Social Media.

CRM 103
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The Four Biggest Content Marketing Pain Points

Marketing Insider Group

This is a guest post from ComBlu president and co-founder Kathy Baughman, covering their new eBook on the biggest content marketing pain points, and which they are graciously offering for us here with no registration required… Why is Content so Painful? Brands face multiple obstacles when organizing the content function.

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How to execute customized ABM campaigns

Martech

However, ABM comes in different forms according to the roles that marketers have and the channels they use. “If If you are in event marketing, you can do account-specific events,” she explained. “If If you want to create campaigns, you can think about some creative ideas for your salespeople to engage with key accounts.”.

Customer 102
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The Big List of Must-Attend Marketing Events of 2015

Adobe Experience Cloud Blog

Marketo Marketing Nation Roadshow (Cities/Dates Coming Soon!). Cross Channel Marketing Conference – August 16 th -19 th – Lake Tahoe, CA. CRM Evolution – August 17-19 – New York, NY. Content Marketing World – September 8-11 – Cleveland, OH. Event Marketing b2b Consumer' Let us know!

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Must-Attend Marketing Events of 2014

Adobe Experience Cloud Blog

Content Marketing World (September 8-11) – Cleveland, OH. CRM User Group Summit (October 13-15) – St. What were your favorite events of 2013? Must-Attend Marketing Events of 2014 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Event Marketing'