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Thought leadership: The human element your marketing needs

Martech

In this sea of increasingly repetitive and recycled content, you need to offer something unique to capture attention. That’s where “thought leadership” comes in. What is thought leadership again? Some examples of thought leadership might include: Trend-forecasting articles.

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8 Content Types to Curate For Your Brand Awareness

Scoop.it!

It’s best suited for content curation , as your posts can encompass information from relevant sources, industry insights, and statistics that can help educate your target audience. Blogs Did you know that 48% of businesses with content marketing strategies prefer blogging to educate their audience?

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From Trash to Treasure: Turn Product-Led Leftovers Into a Content Super-Source

Animalz blog

But conventional product-led content puts a product front and center by talking about it directly — think tutorials and template libraries. For example, data from product analytics, quotes from user interviews, and industry insights from competitive research. By-products let you expand your palette of product-led content types.

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6 Ways to Guarantee Your Guest Post Gets Rejected

Adobe Experience Cloud Blog

Editors love guest posts for this reason, with 96% reporting a desire to maintain or increase the amount of guest content they publish. Editors want more contributed content, but there’s a catch: Not all new ideas are created equal. Our report found that 71% of editors see overly promotional content as a major problem.

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7 Effective B2B Digital Marketing Strategies

Sachs Marketing Group

What is B2B digital marketing? B2B digital marketing refers to the use of online platforms and digital marketing strategies by businesses to promote their products or services to other businesses. Also, it should comprise strategic action plans for SEO, content marketing, social media, email marketing, and more.

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14 Social Media Metrics That Drive Results in 2023

Marketing Insider Group

This could mean: Creating engaging content Being active on social media Partnering with other brands to reach a wider audience Attending industry events Publishing thought leadership articles Offering webinars or workshops The goal is to show your expertise and build trust with your audience.

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LinkedIn advertising: A comprehensive guide

Search Engine Land

Professional environment LinkedIn users have a business mindset when they engage with the platform, which makes them more receptive to professional content and advertisements. For example, you might create separate campaigns to promote different product lines, target different audience segments or test different ad formats.