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And the Oscar Goes to… Our 2023 Content Marketing Awards

Marketing Insider Group

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. But what exactly are the best content marketing practices?

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3 Ways to Map Content to The Buyer Journey

Marketing Insider Group

Optimizing search programs, email campaigns and other forms of outbound marketing is certainly a best practice. What I am referring to is the research needed to get done even before campaigns are launched or content is even created. This isn’t necessarily a new or sophisticated way of content mapping.

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Inbound vs. Outbound Marketing

Duct Tape Marketing

Inbound vs. Outbound Marketing written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing, and today’s guest post is from Jolynn Oblak – Enjoy! There are two basic types of marketing – inbound and outbound.

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20 AdWorld Pros to Pay Attention to in 2024

Customers.ai

Robert Katai Founder, The B2B Creator Newsletter Twitter / LinkedIn Expertise: B2B Marketing, Content Marketing Robert Katai is the go-to guy for B2B marketing, rocking it as the brains behind the B2B Creator Newsletter.

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What Are the Different Types of Marketing?

Exposure Ninja

You can connect with consumers in lots of different ways online, including your website , blogging , search engine optimisation (SEO) , social media , pay-per-click advertising , email , digital PR and more. It also covers content you create for other websites, such as guest posts and digital PR.

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50 Ecommerce Marketing Tools to Boost Revenue in 2024

Customers.ai

Additionally, the platform is equipped with tools for SEO, multi-channel selling, and analytics. Referral & Influencer Marketing Tools According to Insider Intelligence, brands will spend an estimated $7.14 billion on influencer-related marketing campaigns in 2024. Get 500 contacts for free ! Lastly, Smile.io

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The Who, What, Why, & How of Digital Marketing

Hubspot Marketing

The best digital marketers have a clear picture of how each digital marketing campaign supports their overarching goals. And depending on the goals of their marketing strategy, marketers can support a larger campaign through the free and paid channels at their disposal. Digital marketing is measurable.