Search Engine Land

DECEMBER 14, 2023

These six words should be plastered on the desks of every SEO in the world. Also, a decade ago, the PR world went wild talking about the patent. But the link economy is large, and SEOs are stubborn. LLMs and SEO in an AI era We all know it’s coming. Get the daily newsletter search marketers rely on.

Branding 141

Branding PR SEO Content Marketing 141

Martech

OCTOBER 20, 2023

Join search marketing experts and learn the process of creating a conversion-oriented strategy into an SEO and digital PR campaign that will lead to conversions and revenue. The post Use this tactic to drive revenue on your SEO campaigns appeared first on MarTech. Click here to view more MarTech webinars.

SEO 117

SEO PR Digital Marketing Search Marketers 117

Search Engine Land

FEBRUARY 16, 2023

In 2004, SEO as a discipline was perceived as some kind of dark art performed behind the scenes. This “SEO voodoo” had minimal effect on a website and nothing to do with the actual business. Today, SEO is about: Content UX Trust And other “new” elements. Marketing Sales. When to start SEO?

SEO 101

SEO PR Key Performance Indicator Communications 101

Content Marketing Institute

AUGUST 31, 2023

Technological disruption is par for the course in content marketing. What’s the best way to put AI’s content capabilities in play? We asked some experts presenting at Content Marketing World for their top AI tips and recommendations. But generative AI hits differently and closer to home.

Content Marketing 114

Content Marketing PR Law CMO 114

Search Engine Land

OCTOBER 28, 2022

What is the greatest skill in SEO? Although patience is a great answer, I would never say there is a “greatest” SEO skill. Because SEO requires various hard skills (things you can learn or be taught) and soft skills (how you work and interact with others) to succeed. Dave Davies , Lead SEO, Weights & Biases.

SEO 132

SEO PR Finance B2C 132

Marketing Insider Group

MAY 16, 2023

AI is not taking over SEO. It is not making marketing strategists obsolete. Actually, AI is making SEO even more vital to the success of you, your business, and your brand. Here’s our diagnosis and the content-creation-cure. Here’s our diagnosis and the content-creation-cure. Pick Your Poison Is AI taking over SEO?

SEO 97

SEO PR Thought Leadership Education 97

Search Engine Land

JANUARY 27, 2023

Incoming links, or backlinks, still matter for SEO. ” However, I don’t think spending 100% of your SEO budget on UX and content alone is enough to drive organic search results. Just going after links won’t cut it in most markets either. What you need is a balanced SEO budget. You have no choice.

SEO 102

SEO PR Key Performance Indicator Place 102

Duct Tape Marketing

SEPTEMBER 10, 2020

How to Use PR to Build Credibility for Your Business written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Gloria Chou. In this episode of the Duct Tape Marketing Podcast , I interview Gloria Chou, former TV producer and U.S. Diplomat, and founder of Gloria Chou PR. Like this show?

PR 82

PR Market Research Digital Marketing SEO 82

Scoop.it!

MARCH 14, 2024

A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). Here, we’ll dive in to learn how brands use influencer marketing to improve SEO. Image Source 4.

Influencer Marketing 85

Influencer Marketing SEO Branding Logistics 85

Moz

JULY 26, 2020

There are so many benefits to this combination of content marketing and digital PR, and I’ll walk through what you can realistically expect, and feature examples and data from our experience working with Porch.com. It’s true that content marketing is an investment, which I’ll explain properly in the next section.

PR 71

PR Content Marketing Health Marketing 71

Search Engine Land

MARCH 10, 2023

Demand for SEO has been growing yearly based on Google Trends and Exploding Topics data. Some say the brewing economic crisis will hit the SEO industry first and hardest, with a few high-level firings of top SEO executives and industry leaders having fueled such fears. Yes, SEO is alive and well. SUBSCRIBE See terms.

SEO 105

SEO Real Estate PR Customer Journey 105

Adams & Knight Marketing

JANUARY 13, 2020

Adams & Knigh t , together with its client the Connecticut Office of Tourism, was recently honored with a 2019 Adria n Award by the Hospitality Sales and Marketing Association International (HSMAI) for the content marketing program it created for the tourism organization.

Content Marketing 130

Content Marketing PR Marketing Marketers 130

Econsultancy

JULY 25, 2022

The disciplines of content marketing and SEO are intertwined. Generally speaking, content marketing concerns the creation and publication of content to engage an audience, while SEO concerns the research of topics being searched for by people using Google (or other search engines).

PR 76

PR SEO Content Marketing Marketing 76

Sprout Social

JULY 1, 2021

The practice and industry of Search Engine Optimization (SEO) has been around for quite a while now. People generally tend to think about an SEO strategy in terms of ranking high in popular keyword searches. B2B SEO has a few basic areas that differ from B2C SEO. What is B2B SEO? More time in each sales stage.

SEO 123

SEO B2C PR Whitepaper 123

Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. But what exactly are the best content marketing practices?

Content Marketing 91

Content Marketing Real Estate User-Generated Marketing 91

Search Engine Land

JUNE 27, 2023

If you looked over the agenda at SMX Advanced , held June 13-14, you probably spotted this trend: “AI” appears in the titles of 11 sessions, including “How generative AI will change SEO as a profession.” Marketers and executives attended their industry’s most important events to: Keep up to date with industry trends. Hey, I get it.

SEO 99

SEO Social Media Marketing User-Generated PR 99

Search Engine Land

SEPTEMBER 6, 2023

The second path is to be a marketer of content. The second path is harder at first, but staying focused will lead you to build more skills in content marketing. Link building is an SEO practice to increase the number of inferred or direct hyperlinks (links) to a webpage. This guide is for the second path.

PR 142

PR SEO Health Influencer Marketing 142

Orbit Media Studios

MARCH 10, 2024

If you move quickly, you have a chance to capture all of these opportunities: Social media reach Networking SEO and rankings Trust and credibility Here is a quick guide for maximizing the value of media coverage, capturing all of those benefits in 20 different ways. All non-spam links have SEO value.

PR 104

PR SEO CMO Energy 104

Marketing Insider Group

JANUARY 21, 2020

However, it’s necessary to budget for your content marketing program, so that you’ll know exactly what funds and resources you’ll be working with in the new year. And you don’t have to start from scratch, as we’ll be sharing how to budget for your content marketing in 2020. Not all content marketing efforts cost money.

Content Marketing 116

Content Marketing Thought Leadership Influencer Marketing Marketing 116

Customers.ai

FEBRUARY 7, 2024

Robert Katai Founder, The B2B Creator Newsletter Twitter / LinkedIn Expertise: B2B Marketing, Content Marketing Robert Katai is the go-to guy for B2B marketing, rocking it as the brains behind the B2B Creator Newsletter.

Transform 103

Transform eCommerce Non-Profit Advertising 103

Hubspot Marketing

DECEMBER 20, 2023

The alleged existence of a Google Sandbox is one of the more debated topics amongst web and SEO experts. Rand Fiskin (SEO mastermind and founder of SEOmoz) explains it like this: "Google‘s sandbox is neither mythical nor cartoonish. SEO today genuinely looks at who is writing your content, not just at the content itself.”

PR 76

PR SEO Finance Price 76

Buffer Marketing

JANUARY 15, 2024

Every seasoned B2B marketer has their own idea of what good content looks like — I know I do — but to get a broader sense of what separates good from bad, I wanted to ask around. " 5.   "It’s always easier to state and emphasize a point with examples, and good content does exactly that," she says. 

Copywriting 109

Copywriting PR SEO Content Marketing 109

Content Marketing Institute

SEPTEMBER 26, 2018

Editor’s note: This article is the follow-up to an August post about 25 frequently asked questions about content marketing. Do you get asked tough, or even easy, questions about content marketing by your executives or clients? We just wrote about 99 benefits of content marketing. What is content marketing?

Content Marketing 92

Content Marketing Thought Leadership Marketing Marketers 92

Marketing Insider Group

NOVEMBER 8, 2021

What I am referring to is the research needed to get done even before campaigns are launched or content is even created. This isn’t necessarily a new or sophisticated way of content mapping. Media Analysis is Not Just for PR. Analyzing the media can provide valuable insights for everyone, not just PR pros either.

Outbound Marketing 138

Outbound Marketing PR Inbound Marketing Analytics 138

Orbit Media Studios

JANUARY 16, 2024

The homepage H1 header on the homepage is critical for SEO. Vague subheads are also bad SEO. They’re perfect for semantic SEO. Britt Skrabanek, Superneat Marketing “Meaningless subheads are the kiss of death for your website. Search engines can index them, but they lack SEO best practices. Yes, please!

PR 123

PR SEO Place Promotion 123

Sprout Social

SEPTEMBER 12, 2022

On a broader scale, they connect you to an unparalleled level of expertise that can extend beyond social—23% and 13% of agencies in our agency pricing and packaging of social media report offered SEO and PR services, respectively. Industries served: Marketing & Advertising, Nonprofits, Transportation. Drop & Hook.

Management 90

Management Real Estate Branding Food 90

Search Engine Land

AUGUST 18, 2023

These key consumer preferences drive innovations in search and content marketing, especially as they aim to provide consumers with new experiences and ways to find and digest information. This changes how content is represented online and how the focus on optimization becomes more vital and diverse. Align with SEO teams tightly.

User-Generated 98

User-Generated SEO PR Content Marketing 98

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. HANDPICKED RELATED CONTENT: An Alternative Approach to Developing Content Marketing Personas. Create shows, raid for content.

Whitepaper 102

Whitepaper Content Marketing Direct Mail User-Generated 102

Rock Content

OCTOBER 19, 2020

Some of them are well known and are always on the radar of professionals who work with SEO. This technique is associated with one of the main criteria for articles to be in a good position regarding the algorithms: the links in the content. In practice, it works as follows: the more links, the less PR will be distributed among them.

PR 72

PR SEO User-Generated Communications 72

Content Marketing Institute

JANUARY 9, 2019

marketing automation, predictive lead scoring, etc.). Beyond that, I found the concept hard to grasp until Chris Penn’s presentation at Content Marketing World, How to Use AI to Boost Your Content Marketing Impact. AI in #contentmarketing: Find #SEO-friendly #content topics via text mining.

Content Marketing 89

Content Marketing Transform Marketing Marketers 89

Neil Patel

MAY 31, 2021

Now that doesn’t mean marketing or SEO doesn’t work. But here is what’s cool when we first started out in year 1 all of our business was generated through SEO, content marketing and social media marketing. Maintain SEO – even though I am big on SEO… you can only rank for so many keywords.

PR 145

PR Marketing Marketers SEO 145

Search Engine Land

DECEMBER 6, 2023

In an era influenced by powerful algorithms, the intersection of SEO and PR is crucial but often overlooked by enterprise leadership. PR may not always acknowledge the intricacies of SEO. While SEO, focused on shaping the customer experience, may overlook the human stories conveyed by PR. Here’s how.

PR 122

PR SEO Transform Customer Journey 122

Rock Content

FEBRUARY 17, 2024

Both content marketing and event planning involve creating an experience for users. Best of all, social media and content marketing can support and amplify your offline events. If your event has broader appeal consider creating different content for different audiences. The goals often overlap as well.

PR 58

PR Promotion Email Marketing User-Generated 58

Search Engine Land

JANUARY 29, 2024

Effective SEO now requires a cross-channel, “search everywhere” strategy as search behaviors expand across platforms. Conducting a search universe analysis (SUA) across platforms like Google, YouTube, TikTok and Reddit is vital to benchmark competitors, identify trends, and optimize content.

Gen Z 125

Gen Z User-Generated SEO Millennials 125

Adobe Experience Cloud Blog

MAY 2, 2016

Author: Nate Dame SEO is in a constant state of change. A detailed and up-to-date SEO strategy is one of the cornerstones of an effective, overall marketing plan, and it is increasingly tied to content and mobile initiatives. . Mobile is Always Growing. Voice Search is Increasing. As mobile grows, so does voice search.

SEO 91

SEO Thought Leadership PR User-Generated 91

Adobe Experience Cloud Blog

JANUARY 18, 2017

Author: Nate Dame Search engine optimization (SEO) is a constantly evolving practice, as search engines continue to update their algorithms to provide a better user experience. Companies that once kept their SEO in-house are finding it more complicated to create measurable SEO success.

SEO 123

SEO Thought Leadership User-Generated PR 123

Sprout Social

SEPTEMBER 18, 2023

For example, your SEO team may aim to increase domain authority through backlinks. The advertising team may not know what the content team is doing and the PR team is unaware of what the customer marketing team is up to. Marketing talent: Influencer relationship managers, content creators and creative editors.

Social Media Marketing 129

Social Media Marketing Marketing Marketers Influencer Marketing 129