Marketing Insider Group

JULY 27, 2015

Technology marketers, however, can leverage content marketing to simplify their message and connect to these decision-makers. A recent study by MarketingSherpa surveyed 4,000 b2b technology business professionals to understand what types of content these buyers are looking for. The B2B technology process is complicated.

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Martech

APRIL 24, 2024

The content hub idea is not new “HubSpot was one of the early pioneers of content marketing through the concept of ‘inbound,'” he said. ” That led to the launch of CMS Hub — but content marketing kept evolving. ” CMS remains part of Content Hub.

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Welcome Software

MAY 7, 2025

Here’s why you should be doing it: Maximizes your content value There are no limits of the number of times you can recycle an asset, or the number of formats it lives as. Content repurposing allows you to republish existing content and engage different audience segments in the formats they prefer.

Transform 52

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Hootsuite

APRIL 29, 2025

And Laura Moss is an experienced Content Marketer whos worked with a variety of large and small brands. Download a free employee advocacy toolkit that shows you how to plan, launch, and grow a successful employee advocacy program for your organization. Essentially, ContentToaster is an AI content curator.

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Price User-Generated Thought Leadership Whitepaper 58