Remove Conversational Marketing Remove Customer Acquisition Remove Finance Remove Management
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The ROI of personalization: How investing in the right software today delivers big returns tomorrow

Use Insider

And we get it; marketers are consistently tasked with spending less and delivering more. Investing in a new tool comes with hoops to jump through and, typically, a finance team and various stakeholders to get on board. Read the full review on G2 “Ideal tool to increase conversions on desktop and mobile web.

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Why marketers need CDPs in 2022: Everything you need to know in a customer-centric, cookie-free digital world

Use Insider

Include data from users who log into your websites , subscribe to your newsletters, fill out forms and whose data is stored in your customer relationship management (CRM) software. The automatic next question becomes – How do we build progressive customer profiles that drive growth? When are customers leaving?

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Communicating martech’s value in a slowing economy

Martech

While it may not be possible to stop marketing from being impacted in a downturn, there is an opportunity to try and mitigate how much marketing is impacted by drawing a straight line from marketing performance to business performance. The tech stack contributes to the cost of customer acquisition. Data management.

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Unprompted: Combine data with AI to turbocharge your marketing

Unbounce

When I was at Indochino, I think we had as many as 30 marketing software vendors, and you just get, you know, tool creep and you don’t necessarily get the synergies. So we have one on the acquisition path. And then we jump over to a new email marketing system that does all the email marketing.

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Unprompted: Combine data with AI to turbocharge your marketing

Unbounce

When I was at Indochino, I think we had as many as 30 marketing software vendors, and you just get, you know, tool creep and you don’t necessarily get the synergies. So we have one on the acquisition path. And then we jump over to a new email marketing system that does all the email marketing.