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The Ultimate List of Types of Marketing [40 and Counting]

Hubspot Marketing

Like many of the people who work in the industry, digital marketing was born in the 1990s. Back then, email was the age of most college graduates , AT&T launched the first banner ad , and the CRM industry was just starting to thrive. The Ultimate List of Types of Marketing. Account-based Marketing. Brand Marketing.

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How to Tune Up Your Email Marketing So You Can Improve Conversions and Make More Money

Duct Tape Marketing

How to Tune Up Your Email Marketing So You Can Improve Conversions and Make More Money written by Guest Post read more at Duct Tape Marketing. You’ve worked hard growing an email list. You ship the magic email and wait, but the sales fall short of your goals. Email lists are often smaller than they seem.

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How to Tune Up Your Email Marketing So You Can Improve Conversions and Make More Money

Duct Tape Marketing

How to Tune Up Your Email Marketing So You Can Improve Conversions and Make More Money written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. You’ve worked hard growing an email list. You ship the magic email and wait, but the sales fall short of your goals.

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Demand Generation vs. Lead Generation: Integrating To Drive Growth

CXL

With a tactical understanding of two different marketing strategies: demand generation and lead generation. While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads.

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Building Relationships with your Leads

Duct Tape Marketing

Building Relationships with your Leads written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. You’ve invested time and energy in social media, content marketing, you’ve created a call to action that’s been generating leads, and your email list of contacts is growing.

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Why You Must Optimize for Conversions Before Awareness

Duct Tape Marketing

Why You Must Optimize for Conversions Before Awareness written by Guest Post read more at Duct Tape Marketing. When marketers plan their campaigns, the objective is usually to achieve one of two goals: increase brand awareness or maximize conversions. Build an Automated Email Sequence.

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Building Relationships with your Leads

Duct Tape Marketing

Building Relationships with your Leads written by Guest Post read more at Duct Tape Marketing. You’ve invested time and energy in social media, content marketing, you’ve created a call to action that’s been generating leads, and your email list of contacts is growing. Influencer marketing. Segment your email list.