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Good human marketing: Wednesday’s Daily Brief

Martech

To my friend, I imparted the wisdom I’ve acquired over the years from covering marketing technology and digital transformation. Below, Holistic Email Marketing CEO Kath Pay applies some of the same spirit to emails. Email automation is never ‘set it and forget it’. Customers can tell the difference. Why we care.

Transform 131
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Building Relationships with your Leads

Duct Tape Marketing

Building Relationships with your Leads written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. You’ve invested time and energy in social media, content marketing, you’ve created a call to action that’s been generating leads, and your email list of contacts is growing.

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Building Relationships with your Leads

Duct Tape Marketing

Building Relationships with your Leads written by Guest Post read more at Duct Tape Marketing. You’ve invested time and energy in social media, content marketing, you’ve created a call to action that’s been generating leads, and your email list of contacts is growing. Segment your email list.

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Marketing Reporting Examples: How to Build and Analyze Marketing Reports

Hubspot Marketing

Blog Posts by Conversion Marketing Report Blogs have become a marketer's best friend. Pulling monthly funnel reports can help you stay on top of the efficiency of your marketing process. Create marketing report templates. These free monthly marketing templates make your monthly reporting faster and easier.

Marketers 124
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Building Relationships with your Leads

Duct Tape Marketing

Building Relationships with your Leads written by Guest Post read more at Duct Tape Marketing. You’ve invested time and energy in social media, content marketing, you’ve created a call to action that’s been generating leads, and your email list of contacts is growing. Segment your email list.

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32 Ecommerce Growth Hacking Tactics to Try Right Now

Marketing Insider Group

Your email can include a link to the product they bought last time or links to related products. Image Source: Amazon To send convincing buy again emails that encourage returning customers to shop, follow these simple tips: Manage and design your message with an email marketing software.

eCommerce 119
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Differentiation Strategy (and the Sea of Sameness)

CXL

Or email marketing tools. Instead of doing the hard work of gathering insight from customers and discovering open positions in the market, companies look at their competitors for direction. Original thought is hard, so marketers use messaging they’ve seen before. Mailchimp is number one in email marketing.

Price 135