Sprout Social

APRIL 25, 2022

There are tons of creative B2B marketers that you can turn to for inspiration as you build your strategy. Conversational marketing platform Drift produces five different podcasts that cover everything from the art of business conversations to operational excellence. Case studies make for excellent testimonial graphics.

Whitepaper 138

Whitepaper B2C User-Generated Marketing 138

Content Marketing Institute

JANUARY 14, 2019

Conversational marketing, including live calls and chats, and offers (seasonal or client-specific offers work well). Conversational marketing (e.g., Digestible client success stories (white papers and case studies). List-building (including exceptional email marketing). Lead magnets and e-books.

Whitepaper 111

Whitepaper B2C Marketing Marketers 111

Adobe Experience Cloud Blog

MAY 19, 2010

On the converse, marketing assets like whitepapers or webinars can be leveraged as blog posts. B2B marketers aren’t always tasked with creating completely original content for blog posts. Interesting pieces of information from blog posts can be used to create social media messages for sites like Twitter.

Thought Leadership 96

Thought Leadership Marketing Mix Whitepaper B2C 96

CXL

MAY 27, 2022

More direct approaches, such as live events and direct mail, also fall under the lead generation umbrella, though marketers today often rely on types of content like: Ebooks; Guides; Webinar access; Free tools; Email newsletters; Checklists; Whitepapers. Step into those shoes again and ask, “How close am I to purchasing?”.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Marketing Insider Group

SEPTEMBER 14, 2020

79% of B2B buyers share white papers with their coworkers. 72% of marketers say that content marketing sparks engagement growth. (Optinmonster). In terms of conversational marketing, about 82% of consumers anticipate an online live chat response within 5 minutes. Optinmonster). Optinmonster).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Duct Tape Marketing

DECEMBER 4, 2018

All customers who purchased a given service in the past year can be sent a free copy of your latest white paper on a related topic. All leads that came from attending an event you hosted last month can receive an invitation to your next event, complete with an early bird registration discount.

CRM 77

CRM Whitepaper Management Price 77

Lusha

JULY 21, 2024

Typical actions: Reading blog posts, watching videos, attending webinars, or downloading whitepapers. Here’s a breakdown of content types that work well for each stage: Awareness: Blog posts, social media posts, infographics, videos, podcasts, ebooks, and whitepapers.

CRM 52

CRM Customer Acquisition User-Generated Customer Journey 52