Remove Copywriting Remove Email Marketing Remove Shoppers
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How to use generative AI in copywriting for an A/B testing program

Martech

Here’s a glimpse into how my agency uses an advanced form of ChatGPT to help us with copywriting for an email A/B test. The copy presents the benefits clearly and concisely while including elements targeted toward the four shopper personalities I mentioned in the hypothesis. Email: Business email address Sign me up!

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How cognitive biases shape email engagement

Martech

If you follow my columns here on MarTech, you’ve learned how to make your email content more persuasive and engaging by using devices called cognitive biases, both in your copywriting and in your message design. They simply will not spend minutes puzzling over your email message and what they should do with it.

Transform 120
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Does your email copy persuade or sell?

Martech

Specifically, email copy that recognizes your email subscribers require unique tactics to persuade them to click to your website and convert. This topic doesn’t come up much in debates over whether AI-fueled copybots will replace human copywriters. Email copywriting is about persuasion, not selling.

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How to Grow Your Sales with Shopify Landing Pages

Unbounce

Pushing shoppers to a run-of-the-mill product page isn’t ideal since the page probably wasn’t designed to address their needs specifically. And your designer, copywriter, and other team members won’t be throwing you a party, either.). It sustains the shopper’s experience. Nanor Collection.

Shoppers 144
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Mastering email nurture campaigns: A guide to boosting customer engagement

AWeber

Then it sends a relevant series of emails to cultivate their interest and guide them toward making a purchase or commitment to your service. You can put multiple nurture campaigns on autopilot and it probably won’t cost you a penny more than what you already pay for your email marketing service. The best part?

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45+ Mind blowing email statistics you should know

AWeber

Email marketing continues to be one of the most powerful tools for growing your business. Although email marketing has been around for decades, it’s everchanging. New email marketing tools — like AI in email — pop up all of the time. Adobe 99% of email subscribers check their email every day.

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The Best Marketing Jobs and Careers for You to Pursue in 2023 (BIR NNP)

Hubspot Marketing

SEO, SEM, and their ever-changing trends have become such an influential part of online marketing that people are specializing in it — and companies are hiring for it, too. Email Marketing Email as a marketing medium may seem more traditional, but email's impact is still strong.