Search Engine Land

JANUARY 19, 2024

In global markets, effective SEO extends beyond keywords and backlinks. Conduct comprehensive research Effective SEO localization requires in-depth market research. It must consider cultural nuances to resonate with diverse audiences with different languages and needs.

SEO 125

SEO User-Generated Law Global Marketing 125

Sprout Social

JUNE 15, 2021

Yet, only 3% of marketers find identifying meaningful data to be a pressing concern. Over a third of marketers (35%) cite market research as what they need most to succeed on social, closely followed by audience research (33%). In total, five out of the top eleven answers pertained to data in some form.

Gen Z 111

Gen Z Global Marketing Market Research Communications 111

Marketing Insider Group

NOVEMBER 10, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing. Fred, what are your thoughts on this?

Analytics 128

Analytics Marketing Marketers Transform 128

Hubspot Marketing

MAY 14, 2019

Field marketing is creating sales enablement content like case studies, product overviews, competitor comparisons, and more to help sales close their prospects into customers during the last stage of the buyer’s journey. Global Marketing. Global marketing is focusing on the needs of potential buyers in other countries.

Stealth Marketing 142

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 142

Hubspot Marketing

JANUARY 4, 2024

A buyer persona, also called a customer persona, is a fictional profile of your ideal customer designed with on-the-ground market research. Here's what I do to keep generalization at the gate and create nuanced buyer personas based on hands-on market research. It sets the stage for the entire process.

Analytics 105

Analytics Copywriting Communications Market Research 105

Hubspot Marketing

DECEMBER 19, 2023

He says, "As with any investment, potential investors should conduct thorough research and consider the risk factors unique to this dynamic and highly visible sector." LinkedIn has over 930 million members in more than 200 countries worldwide, while Skype and Teams account for more than 40% of the global market share for video call platforms.

User-Generated 88

User-Generated Marketing Marketers Social Media Marketing 88

Pam Didner

JUNE 20, 2022

While corporate values generally remain universal, messaging usually needs to be refined by markets to hit the target audience effectively. For everyone to win across the scale, it’s crucial for the two ends of the spectrum to work together as marketing research and strategies are developed and executed. Email marketing.

Transform 96

Transform Marketing Marketers New Technology 96

Rock Content

NOVEMBER 24, 2020

Thus, by creating a Global Marketing Content strategy, you enable the company’s marketing department to organize itself to best meet the needs and desires of consumers in every region the business operates. Noticing the level of familiarity is fundamental to develop an ideal approach.

Marketing Strategy 133

Marketing Strategy Content Marketing Marketing Marketers 133

Hubspot Marketing

OCTOBER 24, 2022

Director of Global Marketing, Document Workflows, told me that increasing revenue is a top goal of hers for 2023. By partnering with sales teams, you're able to create a more comprehensive picture of your target persona — including specific challenges or pain points you might've missed in your marketing research.

Gen Z 84

Gen Z Millennials Transform User-Generated 84

Hootsuite

OCTOBER 25, 2021

If you’re not sure where your ideal user base hangs out, head back to Step 1 and dig into some market research first. Step 3: Automate marketing with a social media management tool. Try influencer marketing. Influencer marketing is here to stay. The global market value for influencer content is currently $13.8

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

On24- CMO Confessions

MARCH 18, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Danielle Levitas, former Executive Vice President of Global Marketing and Insights at App Annie and former Head of IDC’s Consumer Digital and Mobile Practice.

CMO 52

CMO Tentpole B2C Retail 52

Pam Didner

OCTOBER 22, 2022

Large enterprises have dedicated marketing research departments that work closely with research agencies to conduct quantitative and qualitative research from multiple countries to create one or several global personas.

Gen Z 50

Gen Z Copywriting Manufacturing Communications 50

Pam Didner

MARCH 17, 2021

Creative and style playbook based on marketing campaign themes. Primary and secondary marketing research and trends. Country marketing plans, marketing metrics, sales results. Messaging, product positioning, content plans. Branding guide for master and product brands/logos. Country’s challenges and needs.

Marketing Strategy 97

Marketing Strategy Content Marketing Whitepaper Marketing 97

Rock Content

JULY 21, 2020

Ipsos is a global marketing research agency that counts on an enormous volume of data related to the behavior of the internet user. Below, we have separated 4 infographics created by Visually that helped different brands to establish good communication with the audience. How Twitter Users Watch TV, by Ipsos.

User-Generated 72

User-Generated Promotion Health Global Marketing 72

Vertical Response

MARCH 22, 2024

Key Takeaways The online business landscape is ripe with opportunities due to its global reach, cost-effectiveness, and sustainability, with innovative business ideas aligning with personal strengths leading to financial and personal success. The first stepping stone is market research.

Transform 71

Transform Affiliate Marketing Shipping Education 71

Sprout Social

FEBRUARY 22, 2024

Key features: Audience quality filters Demographic search Fraud detection Brand affinity Key campaign KPIs Competitor analysis Global market research Trends and ranking analytics 4. Emplifi Emplifi is an influencer marketing solution that helps users boost reach, engagement and conversions.

Analytics 105

Analytics Influencer Marketing Health CRM 105

Marketing Insider Group

FEBRUARY 5, 2024

(Martech) The US Bureau of Labor Statistics forecasts a 10% annual increase in employment for marketing managers over the next eight years. UChicago) An average of 99,800 openings for market research analysts is projected each year over the decade. SmartInsights) Leading marketers are 1.6 market share.

Digital Marketing 87

Digital Marketing Marketing Strategy Shoppers User-Generated 87

Rock Content

APRIL 18, 2023

For some brands, the entire global market may be the target. Here’s a brief look at why localizing is important if you’re looking to take your brand beyond the boundaries of your home base: Proper localizing helps a global brand build credibility within the desired markets. What’s your localization budget like?

Logistics 88

Logistics Global Marketing SEO Brand Management 88

Sprout Social

NOVEMBER 30, 2020

However, tapping into a foreign market isn’t as easy as flipping a switch. 3 must-dos before a global marketing push. So much of international marketing involves doing your homework. Below are three top priorities for any brand seriously interested in entering international markets.

Shipping 100

Shipping Marketing Marketers Transform 100

Rock Content

DECEMBER 21, 2020

This strategy may also be called global branding or international branding. Global branding involves planning how the brand wants to be perceived worldwide and how it will position itself in each market to generate such perception. Branding is already a challenge in local markets. Understand the different markets.

Brand Management 78

Brand Management Branding Management Logistics 78

Welcome Software

MARCH 15, 2022

Additionally, research is the #1 priority among all activities in a content lifecycle and an activity that 76% of Advanced partake in. Our Take & Looking Forward It is evident from the findings of this survey that global marketing teams often have valuable ideas and messages that get buried under convoluted planning and execution.

Transform 52

Transform Marketing Marketers CMO 52

Econsultancy

FEBRUARY 23, 2022

According to global market research firm Research Dive , the global in-game advertising market will generate just shy of $14 billion between 2021 and 2028, up from a little over $6 billion in 2020, at what Research Dive has called a “healthy” CAGR of 11.2%. In-game advertising.

Entertainment 82

Entertainment Advertising Advertisers Gen Z 82

Econsultancy

MARCH 4, 2022

In the quarter ending 30 th  September, the marketplace also reported that its number of annual active buyers increased by 5% to total 183 million globally. Subscription economy market value due to reach $275 billion globally in 2022. Customer experience.

eCommerce 98

eCommerce Retail Non-Profit Shoppers 98