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AI in marketing: Examples to help your team today

Martech

It’s part of the hype cycle of any new technology. Fortunately for marketers and business users in other areas of the business, software vendors are moving fast to incorporate AI into their existing applications. It also helps to tell generative AI tools about the role they’re performing as part of the prompt.

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Being position-less secures a marketer’s position for a lifetime by Optimove

Martech

On March 20, 2024, the Position-less Marketer was introduced on MarTech.org and my keynote address at Optimove’s user conference. In that sense, they are not focused only on branding or digital marketing; instead, they are versatile and agile enough to adjust to the new conditions created by the tools that new technology has to offer.

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Being position-less secures a marketer’s position for a lifetime by Optimove

Search Engine Land

On March 20, 2024, the Position-less Marketer was introduced on MarTech.org and my keynote address at Optimove’s user conference. In that sense, they are not focused only on branding or digital marketing; instead, they are versatile and agile enough to adjust to the new conditions created by the tools that new technology has to offer.

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Google And OpenAI Launch New Features For Their AI Tools. What Will Happen Going Forward?

Rock Content

Both Google and OpenAI – the company behind the famous ChatGPT – released new AI updates to their products earlier this month, with Google announcing a set of generative AI in its various tools such as Gmail and Google Docs and OpenAI releasing its long-awaited GPT-4. How can these new technologies help you?

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Not all AI is created equal: Why marketers need AI made for marketers

Unbounce

John Oliver is talkin’ about AI-generated images in Midjourney. Search giants like Microsoft and Google have been particularly interested in generative AI , which is AI capable of creating text or images. Not long after, OpenAI launched GPT-3, a language model capable of generating human-like text responses to prompts.

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The New Copywriter: Meeting Modern Content Writing Demands

Duct Tape Marketing

The New Copywriter: Meeting Modern Content Writing Demands written by Guest Post read more at Duct Tape Marketing. 1 Because of the collective push for well-curated and highly targeted content in both B2B and B2C markets, skillful young writers have ample opportunity to break into the workforce through the art of copywriting.

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Are AI Apps Like ChatGPT Coming For Your B2B Marketing Job?

Pam Didner

However, there’s been a lot of talk about whether or not tools like these pose a threat to a variety of different jobs, such as the livelihoods of programmers, copywriters, or even customer support associates. These fears are nothing new, but is it true that AI will end up taking over human jobs? Copywriters need to watch out, but….