CRM Customer Journey Email Marketing Product Marketing 
Martech
JULY 11, 2022
If customers aren’t receiving relevant emails or other communications, they’ll simply opt out. Right now, marketing is failing more than it works,” said Matthew Camuso, product marketing manager for CRM software company Pegasystems, at The MarTech Conference. AI-driven customer journey orchestration.
Litmus
OCTOBER 26, 2022
We’ve officially wrapped up day two of Litmus Live, the premier email marketing event of the year. For example, terms like open rates , streams, smart lists, and subscriber keys often aren’t known or used by teams outside of email marketing.). How to Get the Most Out of the Welcome Journey. Check them out here.
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Litmus
DECEMBER 10, 2021
In this webinar, Kaela Mazzola (Product Marketing Manager at Litmus), and Shannon Howard (Customer Marketing Manager at Litmus) share four trends slated to email teams in 2022—and how you can use Litmus to prepare for the New Year. We asked our team and our customers, and here are their words of wisdom.
Litmus
SEPTEMBER 27, 2022
Personalization at each step of the email customer journey has proven to be an effective way to engage with customers, increase sales, and build brand loyalty. You must take the time to understand your unique audience and the journey you want them to take. . Map the data to your customer journey.
Marketing Insider Group
DECEMBER 7, 2020
For many product and service companies, it is an evolution. It starts with defining product-market fit. Then we have to hire and scale sales and marketing pipeline to acquire new customers. And it culminates in servicing and retaining existing customers to maximize profit. We provide the roadmaps.
Unbounce
MARCH 12, 2024
Some specialize in ebooks and courses, while others offer a broader range of digital products. Make a list of essential features you need, like subscription management, email marketing integration, or built-in analytics, and choose a platform that ticks all the boxes.
Marketing Insider Group
MAY 25, 2021
Understanding buyer intent can help your marketing team create more personalized and meaningful experiences, build greater trust with your audience, and better promote and syndicate content for maximum results. What is Buyer Intent in Content Marketing? External Buyer Intent Data. Promote and Syndicate Your Content.
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