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Top KPI Marketing Metrics to Track in 2024

Vertical Response

Effective marketing KPIs must be relevant to business goals, quantifiably measurable, and actionable, providing clear direction and enabling teams to adjust strategies in real-time for better outcomes. They empower marketers to optimize campaigns, align efforts with sales teams, and harness the full potential of digital tools.

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Litmus in TechCrunch: Personalizing Emails with Shopper Generated Content

Litmus

That CRM data — and email — will play even larger roles in the buyer journey. Brands understand the importance of building relationships with their customers. Brands that pay attention to detail and customer preferences. If you want to increase purchasing value, show your customers what they want to see.

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The best ecommerce tools to boost profits and save time

AWeber

From email marketing to fraud prevention, customer service, and reporting tools, each category presents best-in-class tools to make your business more efficient and secure. Best ecommerce email marketing tool Email marketing tools automate, personalize, and track email campaigns.

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From pixels to profits: How to sell digital products online

Unbounce

Following trends on social platforms like X (formerly Twitter), Instagram, and LinkedIn to discover treasure troves of real-time market trends and consumer preferences. Use hashtags, follow influencers, and engage in conversations to get insights into what your potential customers desire.

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How to Personalize Throughout the Email Customer Journey

Litmus

Displaying the engagement adds real social proof to emails and encourages more openers to click through. . Better approach: Incorporating CRM data. A better email personalization approach requires data from your CRM. Here are ways to use CRM information to create personalization in the email customer journey. .

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The Litmus Team’s Favorite Emails of November 2022

Litmus

Here at Litmus, we love all things personalized , so this email caught our attention from the subject line alone. This email allowed customers to add personalization to their Hunter boots. Each email was personalized to the recipient using CRM data and displayed their name on the header image of the boots.