Remove CRM Remove Customer loyalty Remove Product Remove Succession Management
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The Whole Customer: Why You Need a 360-Degree View

Adobe Experience Cloud Blog

Author: Frank Passantino If you don’t know how your customers are using your products, it can be a challenge to maintain their loyalty. What if you could understand how they are using your product, while they are using it? Product usage/feature usage. Also look at call history within your CRM tool.

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What is customer experience and why does it matter?

Martech

This includes listening to customer feedback and implementing changes. Some other examples of positive customer experience include: Intuitive website design. Realistic expectations about products or services. Always-available live customer support with a short waiting time. Sales being transparent about pricing.

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How to Drive Customer Success With Interactive Content

Digital Marketer

What if I say your company’s success relies on someone else’s success? Growing your business is possible if your products or services are good enough and help users reach their goals. Customer success is meeting customers’ requirements when using your products or services.

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Customer Service and Success: What they are and why marketers should care

Martech

They include the need to future-proof the customer service tech stack, a drive toward more asynchronous text-based communication, and a push toward unifying channels and communications to enhance customer experience. In this post we’ll cover: What are customer service and success? Why marketers should care.