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5 Ways B2B Marketers Can Use CRM for SaaS Customer Retention

Spiralytics

A key to sustainable success thus lies in SaaS customer retention , which nurtures existing ones. This is where you’d want to extend CRM use rather than keep it to store customer data. Instead, strategically use it to retain valuable customers and minimize costly churn.

CRM 52
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Fashion Forward: Recession-proof CX to drive customer loyalty

Use Insider

Let’s walk through the key strategies and takeaways from the webinar to help you improve your customer loyalty and build a compelling customer journey that keeps them returning to your brand. Pre-size selection (using data from previous actions on the site to autofill a customer’s clothing sizes).

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Creating a Personalized Experience Using CRM Data

Litmus

Read on to discover several ways in which you can create personalized experiences using CRM data. By feeding through the CRM data you can add any information you would like to an image—simply! For example, you can segment your CRM data by age and send an email showing products which are popular for others of a similar age.

CRM 76
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Four ways that luxury brands are building customer loyalty through digital channels

Econsultancy

  Elsewhere, a number of new tech platforms are helping retail brands create 360-degree customer profiles (based on omnichannel data), and enhance brand clienteling services. million in new loyalty members in the Americas.” Members-only product field testing. pic.twitter.com/YJDnyhBPJH. Points on every purchase.

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From pixels to profits: How to sell digital products online

Unbounce

/ Ecommerce From pixels to profits: How to sell digital products online By Paul Park. 19 min read Imagine you have a product that turns into a money-making machine once you start selling it. Nope, you can make this into a rock-solid reality by selling digital products online. TABLE OF CONTENTS What are digital products?

Product 59
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Everything You Need to Know About Behavioral Segmentation [+ Examples]

Hubspot Marketing

Behavioral segmentation is about how a customer interacts with a brand and their products or services. Why Marketers Need Behavioral Segmentation Marketers need behavioral segmentation for learning about how prospects and customers are likely to use the business’ products and services and their level of engagement.

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Litmus in Customer Think: Why Email Content Automation is Good for Business

Litmus

It’s clear personalization is incredibly effective for increasing customer loyalty and driving repeat engagement over time. Now, email marketers can highlight products, services, and content to personalize content for each subscriber based on: Products or similar content viewed. Loyalty program status. Challenges.