CRM Customer Marketing Product Marketing 
Hubspot Marketing
JUNE 30, 2025
Here’s how Lemlist approaches a listing of job responsibilities for a product marketing role: The company bolds the jobs to be done and gives a succinct description. Conduct analysis to determine the effectiveness of each marketing campaign, and report key findings to stakeholders. Demonstrated project management experience.
Hubspot Marketing
MAY 14, 2019
Like many of the people who work in the industry, digital marketing was born in the 1990s. Back then, email was the age of most college graduates , AT&T launched the first banner ad , and the CRM industry was just starting to thrive. Customer Marketing. Product Marketing.
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Adobe Experience Cloud Blog
APRIL 25, 2018
Because of this, a well-orchestrated cadence of communication must be agreed upon in advance, so marketing knows when outreach will help the sales team, rather than detract from their efforts. As it stands now, sales teams commonly live in their CRM platform, while marketing operates on their own platforms.
Litmus
DECEMBER 10, 2021
In this webinar, Kaela Mazzola (Product Marketing Manager at Litmus), and Shannon Howard (Customer Marketing Manager at Litmus) share four trends slated to email teams in 2022—and how you can use Litmus to prepare for the New Year. We asked our team and our customers, and here are their words of wisdom.
Adobe Experience Cloud Blog
NOVEMBER 9, 2018
Customer support. New customer marketing. From this insight, I see that the issue is product-market fit. In the first campaign, there’s a high level of interest in the message but very little interest in the product even at a low entry price of $100. Department lead presentations: 10 minutes each.
Lusha
OCTOBER 27, 2019
As the founder of Close , the popular inside sales CRM, Steli Efti might be a surprising choice for this list. But Efti’s main point is that the ultimate growth hack is to create long-term, lasting relationships with your customers. Find product/market fit, optimize your onboarding and sales, and then test acquisition channels.
Lusha
OCTOBER 27, 2019
As the founder of Close , the popular inside sales CRM, Steli Efti might be a surprising choice for this list. But Efti’s main point is that the ultimate growth hack is to create long-term, lasting relationships with your customers. Find product/market fit, optimize your onboarding and sales, and then test acquisition channels.
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