CRM Customer Customer Marketing Marketing Automation Platform 
Martech
DECEMBER 28, 2023
Dig deeper: 3 ways email marketers should actually use AI This piece focuses on the integration capabilities in customer relationship management (CRM) and marketing automation platforms (MAPs). To explore this, we’ll walk through a hands-on test with Zapier, one of the leading workflow platforms.
Base.ai
OCTOBER 29, 2020
The key to any successful advocacy program is getting three groups of stakeholders on board: Your customers (obviously), your internal Sales and Customer Experience (CX) teams, and of course your Senior Leadership Team (SLT.). Here’s why this buy-in is so important, and some tips for how to get it: Your Customers.
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Martech
JANUARY 3, 2022
This description is useful for understanding what some marketing operations teams do and what they aspire to do, but the responsibilities and tasks undertaken by marketing operations organizations vary widely. Here’s the full list: Marketing Operations Tasks Percentage of work Design, run, and optimize/test marketing campaigns 84.5%
Adobe Experience Cloud Blog
AUGUST 24, 2016
If you’re not marketing additional products or services to existing customers, you’re missing out on low-hanging fruit. To thrive and succeed in today’s competitive environment, you need to incorporate cross-sell and upsell into your marketing strategy to reap the full benefits of your hard-won customers.
Base.ai
DECEMBER 29, 2020
Customer marketers have a lot on their plates: Keeping customers educated, informed and engaged through content and programs like newsletters, product roadmap webinars, launches and user groups is just one side of the coin. Think of the standard customer journey map as your base lens.
Adobe Experience Cloud Blog
JUNE 11, 2014
Author: Mike Stocker Today, the needs of all marketers are converging, creating a common set of goals. As marketers, we now strive to: Build deep, enduring relationships with our customers at an individual, personalized level. organizations interact with customers and prospects in five or more channels.
Adobe Experience Cloud Blog
MAY 1, 2011
Having a marketing automation platform which communicates seamlessly with your sales CRM is important for a couple of reasons. By having insight into a prospect’s full history, the rep is able to see the marketing investment in the future customer: ads, emails, webinars, the website, and automated nurturing campaigns.
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