Adobe Experience Cloud Blog

JUNE 29, 2015

Just like you’d do with any other piece of content, your marketing automation platform is a key piece of the puzzle here to map content to the lead profile. But chances are, you’re not using video in your marketing automation platform to help you better understand your leads. And you’re not alone.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership Whitepaper eBook 134

Adobe Experience Cloud Blog

JANUARY 24, 2014

Measuring the results of marketing investments enables marketers to make data-informed decisions about how to spend future dollars, and to base their spending decisions on what has and hasn’t led to new business. Without a platform of their own, marketers have historically leaned on the CRM system to make this connection.

CRM 134

CRM Thought Leadership Marketing Automation Platform eBook 134

Adobe Experience Cloud Blog

JANUARY 10, 2013

Without marketing automation, you’re forced to send your emails based on your timetable, ignoring the buyers’. Multi-step campaigns need a marketing automation platform that can take each prospect along at their own pace and nurture longer-cycle sales. 3) The landing page disconnect. We would love to hear!

Marketing Automation Platform 133

Marketing Automation Platform eBook CRM Email Marketing 133

Adobe Experience Cloud Blog

APRIL 17, 2015

Automation is the fuel that allows businesses to stay one step ahead of the game. Marketing automation software is not just a fancy synonym for customer relationship management software. While CRM focuses primarily on sales, marketing automation concentrates on—surprise—marketing!

Thought Leadership 134

Thought Leadership Transform Marketing Automation Platform Communications 134

MarketingOps

NOVEMBER 27, 2024

While marketing focuses on driving demand and capturing leads, it’s up to MOps to support those efforts with the right processes, tools, and most importantly, accurate data. The good news is that improving your Salesforce data quality doesn’t just clean up your CRM — it elevates your entire marketing operation.

CRM 147

CRM Communications eBook Management 147

Adobe Experience Cloud Blog

AUGUST 25, 2017

For example, you can receive Mixpanel analytics reports in Slack or get a notification each time someone downloads your ebook on Unbounce using tools like Workbot. You can save a lot of time by automating human workflows. No logging in and out of apps or navigating to the lead’s profile.

Digital Marketing 134

Digital Marketing Transform CRM Thought Leadership 134

Adobe Experience Cloud Blog

SEPTEMBER 13, 2016

Collaborate with your sales team and review your customer relationship management (CRM) history for high-yield and quick win companies. Make sure you can import your list(s) from your CRM, define them as a specific audience, and modify them at any time. Competitors: competitors’ prospects and customers. Choose a Complete ABM Solution.

Thought Leadership 134

Thought Leadership CRM Marketing Automation Platform eBook 134

Marketing Insider Group

MAY 27, 2020

Creating customer personas for each of your target markets can be a useful exercise for getting to know your audience better. However, you can save yourself a lot of time and make the most of your resources by using marketing automation to streamline your workflow.

Digital Marketing 145

Digital Marketing Marketing Strategy Marketers Marketing 145

Adobe Experience Cloud Blog

AUGUST 24, 2016

If you have a marketing automation platform, it’s important to map out your customer revenue model, taking into account your unique business cycle and its complexity, sales velocity, and the flow of customer leads. What’s your take on customer base marketing? Looking for more on customer base marketing?

Thought Leadership 91

Thought Leadership Marketing Automation Platform CRM eBook 91

Adobe Experience Cloud Blog

AUGUST 16, 2016

Yet according to Content Marketing Institute, only 32% of B2B marketers have a documented content strategy, even though 88% are using content as a part of their core marketing mix. Allowing your employees to market for you enables you to reach new audiences and entices prospects on a personal level.

Marketing Automation Platform 93

Marketing Automation Platform Thought Leadership Marketers Marketing 93

Rock Content

JULY 29, 2020

No wonder automation has become essential to any marketing strategy since it allows companies to use data to achieve better results systematically. Infographics, ebooks, quizzes, and customized calculators are everywhere — and they are now trending as one of the best practices for Content Marketing. Best bets for Sales.

eBook 72

eBook Marketing Automation Platform CRM Marketers 72

CXL

MAY 27, 2022

With a tactical understanding of two different marketing strategies: demand generation and lead generation. While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads. Take sales CRM Pipedrive.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Hubspot Marketing

MARCH 4, 2019

In addition to free content marketing tools, if you really want to build a growth machine, HubSpot has a world-class CMS and the most powerful marketing automation platform in the industry and allows you to centralized everything to a free CRM. Grammarly has changed the game for me.

Content Marketing 112

Content Marketing Analytics Marketers Marketing 112

Rock Content

APRIL 27, 2020

To help you optimize your brand results, we have created this Marketing Automation guide. We’ll cover: What is Marketing Automation? How can your company benefit from automation? What are the differences between Marketing Automation, email marketing, and CRM tools? Keep reading!

CRM 82

CRM Customer Acquisition User-Generated Marketers 82

Lusha

JULY 17, 2024

By creating and sharing high-quality, relevant content, you attract potential customers to your website, social media channels, and other platforms. Ebooks and Whitepapers are in-depth resources that offer valuable insights and solutions. This could be a free ebook, a webinar, or a discount on your product or service.

CRM 52

CRM PR Marketing Automation Platform User-Generated 52

verse.ai

OCTOBER 1, 2024

Your team should be keeping track of customer interactions in your customer relationship management (CRM) software; this can show you who your customers are, and what their pain points might be. Data can help you understand: What types of content work best for your target audience (blog, video, ebooks, etc.) Competitor analysis.

B2C 59

B2C Content Marketing CRM Marketers 59

Lusha

JULY 11, 2024

This involves creating and distributing valuable content that resonates with your target audience, such as blog posts, ebooks, infographics, videos, and podcasts. Demand generation also leverages social media marketing, SEO, and other channels to increase brand visibility and reach.

Whitepaper 52

Whitepaper eBook User-Generated Education 52

Lusha

JULY 21, 2024

Here’s a breakdown of content types that work well for each stage: Awareness: Blog posts, social media posts, infographics, videos, podcasts, ebooks, and whitepapers. Here’s how: Lead Magnets: Offer valuable resources like ebooks, whitepapers, templates, or checklists in exchange for contact information.

Customer Acquisition 52

Customer Acquisition CRM User-Generated Customer Journey 52

Lusha

OCTOBER 27, 2019

Step 2- Gather prospect information from your CRM. Marketing activities. Most marketing teams these days are using a marketing automation platform that allows you to get full insight into your lead’s journey with your company from the first touch all the way to inbound lead.

Whitepaper 40

Whitepaper CRM Marketing Automation Platform eBook 40

Lusha

OCTOBER 27, 2019

Step 2- Gather prospect information from your CRM. Marketing activities. Most marketing teams these days are using a marketing automation platform that allows you to get full insight into your lead’s journey with your company from the first touch all the way to inbound lead.

Whitepaper 40

Whitepaper CRM Marketing Automation Platform eBook 40

Duct Tape Marketing

JUNE 18, 2019

John Jantsch: Hello and welcome to another episode of the Duct Tape Marketing podcast. He is the CEO and founder of the CRM and marketing automation platform known as A ctiveCampaign and we’re going to talk about how CRM and how relationship building and how email marketing and marketing automation have changed for the better.

Marketers 60

Marketers Marketing Marketing Automation Platform Transform 60

Lusha

NOVEMBER 11, 2024

Here are some tactics you can use to attract potential customers and capture their interest: Content Marketing : Create and share valuable content, such as blog posts, ebooks, whitepapers, and videos, to attract and engage your target audience.

Price 52

Price Key Performance Indicator Customer Acquisition Inbound Marketing 52

Adobe Experience Cloud Blog

JANUARY 20, 2014

Marketing automation tools can tell you which email recipients clicked on a link, visited your site, and downloaded your whitepaper, webinar, or free trial. Do you have any questions about including these metrics in your marketing automation platform? Let us know in the comments below.

Whitepaper 135

Whitepaper Outbound Marketing Email Marketing Thought Leadership 135

Marketing Insider Group

JULY 1, 2020

Take this one step further, from providing value to your buyer to providing value to society, and you’ve landed on the future of content marketing – purpose driven brands. Where content stands out is that a brand owns the distribution channels – the website, the in-person events, the social media profiles, the eBook series.

Marketing Strategy 146

Marketing Strategy Content Marketing Whitepaper Marketers 146

Lusha

JUNE 11, 2024

Ebooks and whitepapers: In-depth guides and reports offer valuable insights in exchange for contact information and lead generation. Lead magnets: Offer valuable resources like ebooks or templates in exchange for email addresses. Drip campaigns: Send a series of automated emails to educate and nurture leads over time.

Outbound Marketing 52

Outbound Marketing Inbound Marketing Direct Mail eBook 52