Martech

MARCH 19, 2024

Yes, I’m biased, but that includes industry insights you can learn through this site! It legitimized our roles, often as a new breed of cross-functional leaders that translated what marketing wanted but didn’t know how to ask for and implemented what traditional IT didn’t have the capacity or capability to do. Want messaging?

Customer 128

Customer Transform Shoppers CMO 128

Lusha

JULY 11, 2024

Demand Generation Tactics: Casting a Wide Net Content Marketing: This is the backbone of demand generation. This could include: Blog posts: Share industry insights, thought leadership pieces, or how-to guides. Create high-quality, informative content that addresses your target audience’s pain points and interests.

Whitepaper 52

Whitepaper eBook User-Generated Education 52

Duct Tape Marketing

OCTOBER 23, 2024

Steve Oriola is a tenured CEO with over two decades of experience scaling dynamic B2B SaaS platforms, including Act!, He recently led Unbounce through the acquisition of Insightly CRM, in which the two companies effectively merged. John Jantsch (16:31): How is Insightly the CRM showing up in the unbalanced product?

CRM 78

CRM Transform Copywriting Marketing Automation Platform 78

Martech

JANUARY 23, 2025

Act-On is an AI-powered marketing automation platform with an open data architecture designed to enhance marketing efforts for businesses. The platform offers intuitive tools for campaign management and customer engagement. Now, this weeks round-up of AI-powered martech news and releases.

Marketing Automation Platform 106

Marketing Automation Platform CRM Industry Insights Management 106

Lusha

JUNE 11, 2024

Measure and analyze results: Lusha integrates with various marketing automation and CRM platforms, allowing you to track your inbound marketing efforts and measure your ROI. Create high-quality, relevant content Content is the fuel that powers your inbound marketing engine.

Outbound Marketing 52

Outbound Marketing Inbound Marketing Direct Mail eBook 52