Martech

JANUARY 22, 2024

Imagine this: Your agency has created a clear and effective digital marketing plan. Align the campaign and CRM inputs to RevOps goals, KPIs Agencies must align their processes with the client RevOps team from Day 1 to begin fostering this white whale of a relationship. In short, you’ve done nothing at all.

CRM 108

CRM Digital Marketing Customer Acquisition Communications 108

Rock Content

APRIL 12, 2024

In fact, the 2024 State of Marketing Report – revealed that over 60% of marketers plan to ramp up their AI investments for content creation and personalization. Because AI is on the edge of becoming a marketer’s best friend. Marketers need to stay flexible and embrace new technologies and strategies.

Influencer Marketing 83

Influencer Marketing Marketing Marketers SEO 83

Pam Didner

SEPTEMBER 16, 2020

As a VP of marketing: The most ideal way to start sales enablement is top-down. As a VP of marketing, you have the authority and power to initiate collaboration with the VP of sales. Obviously, you have your marketing plan and initiatives for the year, as does the sales team. There is a lot of ‘noise’ on social media.

CRM 103

CRM Event Marketing Marketing Marketers 103

Rock Content

AUGUST 11, 2020

Thus, when conducting a study to develop a marketing plan, for example, an organization can generate its own data, obtain market reports from partner companies, or consult specialized agencies that make this type of data available on open platforms. Automation of CRM campaigns. Source: eMarketer.

User-Generated 72

User-Generated Law Transform Logistics 72

Duct Tape Marketing

JANUARY 6, 2022

I chatted with some incredible guests on the Duct Tape Marketing Podcast over this past year. Topics I cover: [2:14] Is the 1-Page Marketing Plan Right for Your Business? [3:39] 9:38] How To Create Marketing That Can’t Be Ignored. [10:31] He's the author of the one page marketing plan.

Customer Journey 79

Customer Journey Transform Marketing Plan Education 79

Martech

APRIL 19, 2023

As vendors introduce new AI-enabled capabilities, it will require reevaluating the components of the martech stack and potentially replacing anchor systems that have been in place for a long time. What today might look like mature and stable technology categories (e.g., Today’s market leaders may not be the leaders of tomorrow.

CMO 110

CMO Customer Acquisition Transform User-Generated 110

Marketing Insider Group

JULY 1, 2020

This gives brands who are heavily invested in content marketing – and who are adept at making sense out of their marketing automation tools and CRM – a huge advantage. What content marketing tools are you using now? How can investing in new technology empower your content marketing strategy even more?

Marketing Strategy 144

Marketing Strategy Content Marketing Whitepaper Marketing 144