Search Engine Land

FEBRUARY 14, 2024

As explored in “Mapping the customer journey for SEO and marketing success,” understanding your customers’ purchase path is vital. This article explores the intricate relationship between customer journey mapping and SEO’s role in optimizing strategies for ecommerce.

Customer Journey 117

Customer Journey eCommerce SEO Customer 117

Search Engine Land

MAY 15, 2023

After working on numerous audits, I found that most of them struggle with SEO issues that impact their customer acquisition costs and diminish revenues. Branded terms have more visibility Many SaaS websites get considerable branded traffic but minimal visibility for non-branded search. SUBSCRIBE See terms.

SEO 127

SEO Customer Acquisition User-Generated Customer Journey 127

Digital Marketer

DECEMBER 21, 2023

So, to help you out, AI can assist with customized email campaigns to vibrant website content so you connect well with your consumers. Additionally, AI is valuable across both the B2C and the B2B customer journey , elevating personalized interactions throughout every stage. There’s more.

Law 91

Law Digital Marketing User-Generated Copywriting 91

Search Engine Land

SEPTEMBER 11, 2023

Using value-based bidding in low variability scenarios What if your products or services are priced similarly? Even if your prices are uniform, the profit margins may differ. Different customers may buy varying quantities at different frequencies and repeat rates. Get the daily newsletter search marketers rely on.

eCommerce 144

eCommerce User-Generated B2C CRM 144

Duct Tape Marketing

MARCH 17, 2023

You get lead conversion cranked up, raise your prices , and you know, it may cut into conversions a little bit, but you know, it's pure profit in many cases. All the search marketing in the world and email marketing in the world will not make you aware of that opportunity cuz they're just not gonna talk to anyone.

Marketing Strategy 81

Marketing Strategy B2C CMO Marketing 81

Search Engine Land

SEPTEMBER 22, 2023

You could assume that the LTV of a customer for a real estate agency is significantly higher than that of a coffee machine seller. per coffee because you price them that low). Conversely, LTV can also help you find your best customers, which can translate into your best services/products. Does your copy include pricing terms?

Real Estate 120

Real Estate Price Logistics CRM 120