Customer Acquisition Direct Mail Gen Z 
Martech
JULY 15, 2021
Some 79% of referrals through the program represent the Millennial or Gen Z age groups – and a statistic like that can hardly be a coincidence. It’s become AmEx’s second-largest customer acquisition channel (second only to partner channels). “At But recently it’s seen startling success with younger age groups.
Martech
APRIL 15, 2022
This includes expanding digital marketing strategies to the metaverse , which could be a great way to connect with millennial and Gen Z buyers as over half of both groups are interested in using the technology, according to a survey from Morning Consult. — to targeted accounts.
Backlinko
MAY 14, 2024
This is why it uses the social media site to showcase its landscaping services with eye-catching images of customers’ green lawns and vibrant flowers. For example: If you target Gen Z or millennials, meet them where they spend their time. Your audience’s preferences should also guide your channel strategy.
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