Remove Customer Acquisition Remove Education Remove Marketing Strategy Remove Product Marketing
article thumbnail

Education as a Marketing Strategy: 8 Brands Doing Online Classes and More

Content Marketing Institute

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Renasant Bank: Marketing strategy takes step above boring classes.

article thumbnail

CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

CXL

You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. A way to do this is by making your story become a strategy. He explained how lead generation uses a short term, sales-focused strategy.

Law 78
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

SaaS marketing strategies: The ultimate guide to market your SaaS product

Unbounce

/ Digital marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. TABLE OF CONTENTS What is SaaS marketing? We all know (and don’t love) that tech has a tendency to glitch, but what’s more important is supporting your customers when they help.

article thumbnail

SaaS marketing strategies: The ultimate guide to market your SaaS product

Unbounce

/ Content marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. TABLE OF CONTENTS What is SaaS marketing? We all know (and don’t love) that tech has a tendency to glitch, but what’s more important is supporting your customers when they help.

article thumbnail

The Secret Sauce For Smarter Marketing Execution

Duct Tape Marketing

One of the challenges I find is that you can say the word strategy to people until you're blue in the face and they don't really know what it means. And in fact, the part of the challenge is that if you Google the term marketing strategy, you will find a list of blog posts that basically 15 tactics will be listed.

article thumbnail

Building a brand strategy: Essentials for long-term success

Martech

Brand strategy is built on a platform of differentiation, where a company can use its value prop to create competitive advantages and satisfy customer needs. The key to long-term success is using brand strategy to define your market position in order to create market share and revenue growth.

Branding 142
article thumbnail

24 Best Sample Business Plans & Examples to Help You Write Your Own

Hubspot Marketing

Figure out and refine the pain points for your target audience , then show why your product is a useful solution. Describe your targeted customer acquisition strategy in detail. Share anticipated challenges your business may face in acquiring customers and how you plan to address them.

Price 98