The Marketing Operations Leader

MARCH 25, 2025

3️⃣ Finance, Budget, ROI Covers how marketing allocates and tracks budget. Includes forecasting, customer acquisition cost (CAC), lifetime value (LTV), cost per acquisition (CPA), ROI attribution models, and performance tracking across investments.

Marketing Strategy 130

Marketing Strategy Customer Acquisition Marketers Marketing 130

Martech

JUNE 10, 2025

The stakes are higher in complex sales In high-consideration industries (healthcare, finance, insurance, etc.), brands must achieve and maintain trust and provide accurate, nuanced narratives to win customers. They have to weather long sales cycles, complex decision-making, high cost-per-acquisition and regulatory scrutiny.

Transform 84

Transform Customer Acquisition Finance User-Generated 84

Marketing Insider Group

NOVEMBER 18, 2020

Build Relationships with IT and Finance. Create Content that Addresses Your Customer Journey. Acquire Digital Marketing and Technology Competencies. Have a Formal Marketing Plan. The majority of outsourced marketing efforts are executed via retainers, according to the last year’s B2B Marketing Mix Report.

Marketing Strategy 145

Marketing Strategy Finance Marketers Marketing 145

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Spend 10% of Revenue on Marketing. Build Relationships with IT and Finance.

Marketing Strategy 10

Marketing Strategy Marketers Marketing Whitepaper 10

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Spend 10% of Revenue on Marketing. Build Relationships with IT and Finance.

Marketing Strategy 40

Marketing Strategy Marketers Marketing Whitepaper 40