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A huge space calls for smarter audience targeting Home and garden can be quite a broad and huge category, as it covers various marketsegments. Consider some of these insights when planning your home and garden advertising strategies in order to stay at the top of mind for your consumers.
About 66% of Gen Z shoppers and 58% of millennials also said they spend more online on beauty products now than they did before the pandemic. A behavioral segment is a group of customers clustered together by one behavioral trait, for example, purchase history. Happy and loyal customers are the driving force for your growth.
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