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From guesswork to growth: How to build a customer-centric marketing strategy

Martech

We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems. We create content we assume will resonate, placing it where we believe customers hang out to grab their attention. But what if we let our customers guide us instead of the other way around?

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3 ways to use predictive analytics to make better decisions 

Martech

Anticipating customer behavior to drive personalization. Optimizing marketing campaign performance. Enhancing lead scoring and customer acquisition. Dig deeper: Why you should add predictive modeling to your marketing mix 3. More effective customer acquisition strategies.

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The top inclusive marketing trends of 2025, according to Sonia Thompson

Hubspot Marketing

Then work to infuse your insights throughout your marketing mix. Taking this approach will support you in being more effective with your inclusive marketing, and helps you avoid tokenization (including a community just to be able to say you included them).

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Easy breakdown of marketing strategy and planning

The Marketing Operations Leader

3️⃣ Finance, Budget, ROI Covers how marketing allocates and tracks budget. Includes forecasting, customer acquisition cost (CAC), lifetime value (LTV), cost per acquisition (CPA), ROI attribution models, and performance tracking across investments.

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Why high-consideration industries need AI optimization

Martech

And in industries with already sky-high customer acquisition costs , this could mean major marketing loss. In the marketing mix, generative engine optimization is at the intersection of SEO, content strategy, customer experience and data science disciplines.

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The 9 Best Marketing Frameworks You Need to Know

Hubspot Marketing

Okay, that might not be true, but marketing has been a necessary aspect of business for a long time, and, over that time, savvy marketers have designed models and frameworks to make their (and your) job easier. Traditional Marketing Models 1. Referral: Finally, happy customers tend to spread the word.

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A guide to attribution models in GA4

Martech

In Google Analytics 4 (GA4), attribution models aim to answer one of marketings most persistent questions: which channels drive results? If youre responsible for growth, customer acquisition, or proving marketing ROI, its critical to understand how these models work and how they shape the data you report.