DIY Marketers

JANUARY 5, 2023

When I did a quick search to see how many businesses and marketers are measuring their marketing, I didn’t find anything. What I found instead is how small business owners deal with marketing. More than half of all business owners don’t have a marketing plan. Nearly 30% don’t have marketing goals.

Non-Profit 76

Non-Profit Marketing Marketers User-Generated 76

Marketing Insider Group

NOVEMBER 3, 2020

But research shows that focusing your efforts on the customers you already have is a better long-term strategy that can generate a higher ROI. It can cost 5x more to attract a new customer than it does to retain an existing one, and increasing your customer retention rate by just 5% can result in a profit increase of over 25%.

Non-Profit 145

Non-Profit CRM Marketing Marketers 145

Unbounce

OCTOBER 24, 2023

How to create an effective SaaS marketing strategy As with any business, your software as a service needs a marketing plan. This will help ensure you get the word out about your SaaS, find and target your ideal customers, and help you retain customers once they’re paid subscribers.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

OCTOBER 24, 2023

How to create an effective SaaS marketing strategy As with any business, your software as a service needs a marketing plan. This will help ensure you get the word out about your SaaS, find and target your ideal customers, and help you retain customers once they’re paid subscribers.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Marketing Insider Group

NOVEMBER 18, 2020

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2020. Have a Formal Marketing Plan. Partner with a Marketing Agency. Have a Formal Marketing Plan.

Marketing Strategy 144

Marketing Strategy Finance Marketing Marketers 144

CXL

JULY 21, 2022

What customers think and feel about your brand should be the same wherever they interact with you. Get into the mind of your customer. The first step in an omnichannel marketing plan is to map out the customer journey. Which touchpoints are customers using to interact with you?

Customer 99

Customer Customer Journey Non-Profit Marketing 99

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Spend 10% of Revenue on Marketing.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40